Discovering Hot Topics Using Machine Learning

Identify the most dominant topics associated with your products, brands, and topics relevant to your business


The Discovering Hot Topics Using Machine Learning solution identifies the most dominant topics associated with your products, policies, events, and brands. This helps you to react quickly to new growth opportunities, address negative brand associations, and deliver a higher level of customer satisfaction for your business. In addition to helping you understand what your customers are saying about your brand, this solution gives you insights into topics that are relevant to your business.

This solution deploys an AWS CloudFormation template to automate data ingestion from these sources:

  • RSS news feeds
  • YouTube comments tied to videos
  • Reddit (comments from subreddits of interest)
  • Custom data in JSON or XLSX format


Secure one-click deployment

Provide a secure one-click deployment using an AWS CloudFormation template developed with the AWS Well-Architected Framework methodologies.

Near real-time analytics

Ingest streaming data containing text and images, then analyze them in near real-time. Perform topic modeling to detect dominant topics and identify the terms that collectively form a topic from within customer feedback.

Multi-lingual data ingestion

Use Amazon Translate to ingest data in multiple languages. Identify the sentiment of what customers are saying and use contextual semantic search to understand the nature of online discussions.

Pre-built QuickSight dashboard

Launch the pre-built Amazon QuickSight dashboard to visualize the solution's large-scale customer analyses. Identify insights in near real-time to better understand context, threats, and opportunities almost instantly.

Technical details

You can automatically deploy this architecture using the implementation guide and the accompanying AWS CloudFormation template.

These components are built using the AWS Well-Architected Framework, and the AWS Well-Architected Pillars of Operational excellence, Security, Reliability, Performance efficiency, and Cost optimization—ensuring secure, high-performing, resilient, and efficient infrastructure.

Use cases for this AWS Solution
  • Headline
Expand the image to learn about how the solution answers the question: "What are the most dominant topics related to my product or service?"
Deployment options
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AWS Architecture Blog
Discovering Hot Topics Using Machine Learning

This blog post teaches readers how to use the Discovering Hot Topics Using Machine Learning solution to draw insights from social media feeds to take advantage of rapidly emerging growth opportunities, address negative sentiment, and improve customer satisfaction. As an illustration, we walk through a business use case in the Media & Entertainment industry.

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