What does this AWS Solutions Implementation do?
The Discovering Hot Topics Using Machine Learning solution helps you identify the most dominant topics associated with your products, policies, events, and brands. Implementing this solution helps you react quickly to new growth opportunities, address negative brand associations, and deliver higher levels of customer satisfaction.
The solution uses machine learning algorithms to automate digital asset (text and image) ingestion and perform near real-time inferences using topic modeling, sentiment analysis, entity and key phrase detection, and detection of unsafe images. The solution then visualizes these large-scale customer analyses using a pre-built Amazon QuickSight dashboard.
Secure one-click deployment
Near real-time analytics
Multi-lingual data ingestion
Pre-built QuickSight dashboard
AWS Solutions Implementation overview
The diagram below presents the serverless architecture you can automatically deploy using the solution's implementation guide and accompanying AWS CloudFormation template.
Discovering Hot Topics using Machine Learning solution architecture
The AWS CloudFormation template automatically deploys AWS Lambda functions, Amazon Simple Storage Service (Amazon S3) buckets, Amazon Kinesis Data Streams, Amazon Kinesis Data Firehose, AWS Step Functions workflows, AWS Glue tables, and Amazon QuickSight resources in your account.
The architecture of the solution includes the following key components:
Ingestion – Social media feed ingestion and management using Lambda functions, Kinesis Data Streams, and Amazon DynamoDB.
Inference – AWS machine learning capabilities through Amazon Translate, Amazon Comprehend, and Amazon Rekognition.
Application Integration – Event-driven architecture using Amazon EventBridge.
Storage and Visualization – A combination of Kinesis Data Firehose, Amazon S3 buckets, AWS Glue tables, Amazon Athena, and Amazon QuickSight.
These components are built using the AWS Well-Architected Framework, and the AWS Well-Architected Pillars of Operational Excellence, Security, Reliability, Performance Efficiency, and Cost Optimization—ensuring secure, high-performing, resilient, and efficient infrastructure.
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