Posted On: Oct 13, 2021

AWS Elemental MediaTailor now supports prefetch ad requests for personalized ad insertion. Prefetching manages the request of ads in advance of ad breaks, increasing the time an ad decision server (ADS) has to respond.

Live events with spikes in audience viewership benefit from prefetch ad requests as they provide additional time for real-time bidding for ad impression transactions and for new ad assets to transcode which can increase revenue and ad-fill rates. To learn more, visit the MediaTailor documentation pages.

AWS Elemental MediaTailor is a channel assembly and ad-insertion service for creating linear OTT channels using existing video content and monetizing those channels, other live streams, or video-on-demand (VOD) content with personalized advertising

Visit the AWS global region table for a full list of AWS Regions where AWS Elemental MediaTailor is available.