Author: Marcos Stupenengo

I recently led a webinar on how to boost viewer engagement using content management innovation. The webinar highlighted real-world success stories and practical advice for approaching key challenges. Brandon Omohundro, Vice President – Digital Operations at Gray Media Group, shared how Gray Television accelerated content creation, boosting their engagement and ad revenue opportunities. This post highlights important lessons from three real-world examples including Gray Television’s transformation and the trends and challenges shaping the M&E direct-to-consumer landscape.