AWS for Industries

Experience the future of Industrial AI at Hannover Messe 2025

It’s that time of year again, and Hannover Messe 2025 is right around the corner. Hannover Messe is the world’s leading trade show for industrial technology, focusing on high-tech and innovative solutions to help overcome global industrial challenges. Taking place in Hannover, Germany March 31st – April 4th, Hannover Messe attracts 130,000 on-site attendees from industrial companies like manufacturers, utilities, oil and gas, and transportation and logistics, with over 4,000 exhibitors and more than 14,000 products and solutions on display.

This year, the event organizer’s theme is “AI in the Industry”, with additional sub-themes on smart manufacturing, digital ecosystems, energy for industry, and engineered parts and solutions. AWS is excited to once again showcase our latest services and solutions to help industrial companies accelerate industrial transformation.

Join us in Hall 15, booth D76 for an inspiring week diving deep into the latest industrial technologies including generative AI, machine learning, IoT, and data analytics, and learn how AWS helps manufacturers build an industrial data foundation, transform operations, and speed time to market with our interactive demonstrations, theatre presentations, and AWS Partner networking.

Why Attend Hannover Messe 2025

Hannover Messe is the premier event to hear about the latest industrial technologies, learn industry best practices, and network with key industry leaders from around the world. Here are some of the key reasons industrial companies should attend:

Exhibition: Hannover Messe’s campus of exhibition halls, with over 4000 exhibitors, bring together companies from around the world to present solutions for the future of manufacturing and energy supply. The expo halls are organized by topics including Smart Manufacturing, Digital Ecosystems, and Energy for Industry. The AWS booth is located in the Digital Ecosystems Hall, Hall 15 Booth D76. Check out the event layout to learn how to navigate the exhibition.

Conference Program: Hannover Messe offers a comprehensive conference program that offers opportunities to learn about the challenges and opportunities facing the industry today. The conference offers nine stages that will showcase presentations from visionaries and C-Level experts to discuss the trends, use cases, insights, and solutions on important topics like artificial intelligence, sustainable production, edge computing, machine learning, and more. AWS is hosting 7 sessions on the Hannover Messe conference stages this year, discussing important transformation topics including how to automate manufacturing workflows with generative AI, how to design cloud-to-edge intelligence with connect services, how data and AI help build a sustainable supply chain, and more. Check out each of the AWS sessions to learn more:

Ozgur Tohumcu, Director of Automotive and Manufacturing at AWS, will also lead a Keynote session, “Realizing the promise of Industrie 4.0 with AI” with AWS Partners Siemens and NVIDIA, as well as customer 3M. Hosted on the Digital Transformation stage Tuesday, April 1 at 11:00am, they will discuss how machine learning and generative AI technologies in the cloud help industrial companies speed their Industrie 4.0 journey with AI.

Masterclasses: New this year, Hannover Messe is offering a new platform to dive deep into groundbreaking innovations which they call Masterclasses. Going beyond traditional presentations, a masterclass is an interactive session presented by industry leaders using practical examples. Classes are up to 60 minutes with an interactive question and answer. Take advantage of this new medium for learning and networking by applying to participate in AWS session “Building an Industrial Data Strategy: Unlocking Insights and Enabling AI in Manufacturing” on Wednesday April 2, at 10:45am in Hall 17, booth E44.

Networking: Hannover Messe is the largest, global industrial event to connect with industrial attendees, include business leaders from automotive, transportation, utilities, oil and gas, mining, and chemical industries. Hannover Messe offers many side events with even more networking options. Check out our in-booth evening receptions hosted by AWS Partner platinum sponsors. Join us for drinks, light appetizers, and the opportunity to network and engage with top AWS Partners and their executives.

  • Monday, March 31, 5:30pm – 7pm: Evening reception sponsored by MHP
  • Tuesday, April 1, 5:30pm – 7pm: Evening reception sponsored by Siemens
  • Wednesday, April 2, 5:30pm – 7pm: Evening reception sponsored by Snowflake

AWS at Hannover Messe 2025

At Hannover Messe 2025, AWS will showcase its industrial services and solutions with a 1400sqm booth in the Digital Ecosystems Hall, Hall 15 Booth D76. Visit the booth to connect with AWS experts and explore an interactive showcase of AWS cloud technologies and AWS Partner solutions for industrial use cases. To simplify your booth journey, the AWS booth is organized by solution areas: engineering and design, smart manufacturing, smart products, sustainability, and supply chain. Visit and explore the areas of the booth that interest you most!

AWS will show a variety of demos that highlight key uses cases like improvements in quality management, improving overall equipment effectiveness (OEE), predictive maintenance, and supply chain visibility by leveraging generative AI, data analytics, computer vision, Internet of Things (IoT), digital twins, and more. This year we will showcase a refreshed “e-Bike Smart Factory”, a demo that simulates the end-to-end process of manufacturing e-bicycles. This demo shows how AWS services, along with partner solutions can help improve operations by collecting, contextualizing, and applying advanced analytics and machine learning to operational technology (OT) date from three workstations in the production line. We will also show a new Autonomous Mobile Robot (AMR) demo built in partnership with sponsoring partner SynaOS. This demo shows how AMRs and Co-bots with integrated AI can supply material, move product, and run quality control and inspection in factories. Interact with AWS services first hand in additional product demos to learn how to apply AWS services in industrial settings to improve operations.

AWS will host 39 industrial-focused partners, including platinum sponsors Siemens, MHP, and Snowflake. AWS has a dedicated partner competency network for manufacturing and industrial partners, providing customers with unmatched experience and partner choice at every step of the cloud journey. Check out our sponsoring partners this year to learn about the collaborative solutions built with AWS to support a variety of manufacturing use cases. Also, learn about the AWS Business Outcomes Xcelerator (BOX) program, where AWS and AWS Partners work together to deliver solutions to modernize operations, optimize production processes, and drive business growth.

AWS will also host an in-booth theater, where AWS experts, AWS Partners, and customers share real-world use cases in 52 sessions over the course of the week. The theater sessions will cover topics including improving asset availability with generative AI, building an industrial data foundation, accelerating innovation in product and engineering, and more. Check out the AWS theatre session schedule to plan ahead.

Building an Industrial Data Strategy with AWS

AWS offers the most secure and comprehensive set of purpose-built services and solutions, giving our customers the broadest selection of cloud tools for their specific manufacturing use cases. We help manufacturing leaders innovate and transform their business to speed time to market, improve operational efficiency, and increase revenue. Manufacturers often face challenges driving unified visibility across manufacturing operations, with difficulty converging OT and IT, manually integrating diverse data sources, and standardizing information models.

At Hannover Messe 2025, join us to learn how to address these challenges with a variety of solutions and technologies including:

Generative AI: Generative AI technology unlocks significant opportunities for manufacturers to optimize production processes, reduce costs, enhance product quality, and accelerate innovation through faster, data-driven decision making. Generative AI can help improve shop floor productivity with faster diagnosis and issue resolution, enhance product quality by overcoming the limitations of manual defect inspection, and reduce personnel onboarding and training time. Learn how to leverage generative AI for a variety of workloads at the AWS booth, where we will showcase demos and theatre sessions sharing real use cases that address real problems.

Industrial data fabric: Manufacturing and Industrial companies struggle with disconnected, siloed data sources from assets, processes, materials, and people. Building an industrial data fabric (IDF) helps create a data management architecture that enables scalable, unified, and integrated mechanisms to harness data as an asset from the cloud to the factory edge. This is crucial to building the foundation for digital industrial transformation and optimizing operations across many use cases. Check out the AWS Booth to connect with experts on IDF at the Industrial Data Fabric kiosk.

Digital Twins: Digital twins are virtual representations of physical environments integrated with data from diverse sources. Digital twins simplify analyzing and optimizing complex physical systems through visual context of assets performance and related processes, saving time and operational costs. Learn more about Digital Twins and AWS IoT services in the e-Bike Smart Factory demo, where we showcase a 3D model of the production line using the AWS IoT TwinMaker and Matterport integration to provide visibility into key performance metrics such as overall equipment effectiveness, downtime, and line status. Also, visit the Siemens Partner kiosk in the AWS booth to learn about Siemens photorealism-enhanced digital twin powered by NVIDIA Omniverse, a new software that enables visualization and interaction with photorealistic, physics-based digital twins.

Smart Machines: Manufacturers are looking to innovate and differentiate their industrial products to expand opportunities for new functionality, greater reliability, and capabilities beyond traditional product boundaries. Manufacturers can leverage IoT to securely connect and manage smart products or industrial machines at scale, delivering a unified framework for managing and monitoring assets across multiple sites. Learn more about Smart Machines solutions at AWS in the Smart Products and Services kiosk in the AWS booth.

Product Design: Engineers need greater agility to get new products to market faster. Organizations continuously look for new ways to innovate engineering and design capabilities with remote engineering workstations, digital twins and design simulation, and product life-cycle management tools. These processes are typically hampered by on-premises compute and storage limitations and challenges with secure, remote system and file access. Moving engineering workloads to the cloud helps reduce infrastructure costs and accelerate development cycles through the clouds nearly unlimited storage and high-performance compute capabilities. Check out the Engineering & Design kiosk in the AWS booth to learn more.

Supply Chain: Organizations need a unified view of supply chain data to improve agility, mitigate risks, lower costs, and make faster, better decisions. Complex supply chains may deal with hundreds of suppliers making it challenging to gather relevant, accurate data, and gain visibility across operations. The cloud helps improve supply chains by enabling automated tasks like order processing and inventory tracking. Machine learning and generative AI also help with better, faster decision-making by running simulations, scenario comparisons, “what-if” analyses, and routine chatbot queries to identify issues quickly. Stop by the Supply Chain kiosk in the AWS booth to learn more about AWS Supply Chain.

Connect with us

As you plan your Hannover Messe 2025 schedule, be sure to check out the AWS booth in Hall 15, Booth D76 to see the latest industrial innovations in cloud technology. Check out our interesting demos, chat with AWS experts and AWS Partners, take a booth tour, and watch the in-booth theater sessions to learn how the cloud can help you accelerate industrial transformation.

Reach out to your AWS contact to schedule meetings with AWS experts today! You can also check out the Hannover Messe 2025 event page and follow AWS for Industrial on LinkedIn for the latest updates.

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Emily O'Kelly

Emily O'Kelly

Emily is an Industry Product Marketing Manager at AWS. She specializes in driving innovation and digital transformation in the industrial and manufacturing sector. Emily thrives on creating impactful moments that help drive industry transformation, through clear and differentiated messaging, crafting compelling use cases, and working collaboratively to position services and features. Emily holds an Industrial and Systems Engineering degree from the University of Rhode Island and an MBA from Southern New Hampshire University.