Author: Chris Wheeler

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

UPDATE: If you weren’t able to make the session in person, you can watch the recorded presentation online at: http://youtu.be/f3xncKCdI_0. Thanks to everyone who shared the hour with us presenting live, came by our booth or had one on one meetings with the Amazon SES team! Next week, Amazon Web Services will host AWS re:Invent […]

Simon Says Don’t Buy a List* As you email market to your customers, there can be tremendous pressures from business owners or even self-inflicted pressure to increase the size of the channel for your email.  Building up your email list through traditional marketing routes such as:  banner ads, word-of-mouth, and search hits can feel slow […]

You are an email sender.  You’re most likely sending to real people.  When should you call it quits and stop mailing a person?  That’s an easy question to answer if your recipient requests to be unsubscribed.  You should remove those email addresses immediately.  If your recipient complains and you receive that complaint via an Amazon […]

Like many Amazon Web Services, Amazon SES has a free tier: Here’s what this means for you: You can send 2,000 messages per day for free if you use Amazon SES from Amazon EC2 (or via AWS Elastic Beanstalk). After 2,000 messages, you will be charged the current Amazon SES rate of $0.10 per thousand […]

A few days ago, Nick Hristov and I did a webinar on email sending best practices using Amazon SES. Remember, you can also read our best practices whitepaper to earn about even more recommendations. Let us know what you think!

I recently went on camera with Jeff Barr of the Amazon Web Services Blog to speak about Amazon Simple Email Service and email deliverability.  I hope you find it useful and have as much fun watching it as I did filming it!  

Yes, folks, it’s true! Easy DKIM is live. Amazon Simple Email Service has always supported DKIM signing, but before today, you had to sign the messages yourself. This could be challenging depending on what email sending client you’re using and your ability to customize which headers are included in the signature disposition. You may be […]

A few weeks ago, Jenn wrote about the “Address Blacklisted” error. As she states, “This error means that or one or more of the addresses in the To, Cc, or Bcc field of the email you just tried to send is on our blacklist.” In other words, you emailed an address that doesn’t exist and […]

Have you been told you’re sending to spamtraps? Or do you just want to cover your bases after hearing about them? Either way, please read on! A bit of history Spamtraps were designed by ISPs and email watchdogs as a way to determine when someone is sending to email addresses that have not opted into […]