Author: Samuel Minter

When you send an email for your organization, you want your recipients to read it. For that to happen, your email needs to be delivered, and your recipients need to identify the mail as valuable and worth reading. Of course, you need to provide valuable content in the email itself, but there is more to […]

Hello SES senders!  We have talked a number of times about how high bounce rates indicate a need to improve sending practices.  A high bounce rate can be a sign that someone is sending mail to lists that they have bought or rented, or that they aren’t maintaining their own lists, or a number of other problems.  As such, SES takes high […]

Every SES account has a quota limiting the number of messages that can be sent daily. Here are some of the most common questions we hear about this quota: Why do you have a daily quota? Quite simply, the daily quota is a mechanism to limit the potential damage if an account starts sending spam. […]

07/03/17 Update: You can now verify as many as 10,000 identities per AWS account. See this forum announcement for details. Short answer: Yes, but with restrictions. Long answer: SES is generally structured around the idea that each AWS account is independent in its sending and can be treated as a separate entity.  We realize however […]

We occasionally hear from customers we have pinged about high bounce rates that they are already doing everything they can… Specifically, they remove addresses that bounce and make sure they never send to them again, and when someone registers for their website or service, they send an initial confirmation mail that the user needs to […]

The best practice is to only send mail to people who have specifically asked for your mail, and who have recently interacted with your site.  “Interacted” can mean different things to different people, but generally it means they have logged in to your website, they have recently done business with you, or they have opened or […]

  When sending with SES, each sender has a daily quota.  There are a few tricks to managing this quota. First of all, simply be aware of your quota.  You should never be surprised by hitting a quota limit.  You should know what your quota is, and work within that limit.  Your quota is easily […]