AWS Messaging & Targeting Blog

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

As you probably know, Amazon SES has a set of sending limits to control how many emails you can send per 24 hours (your daily sending quota) and how many emails you can send per second (your maximum send rate). Although these limits might seem, well, limiting, we have them in place to protect you. […]

  When sending with SES, each sender has a daily quota.  There are a few tricks to managing this quota. First of all, simply be aware of your quota.  You should never be surprised by hitting a quota limit.  You should know what your quota is, and work within that limit.  Your quota is easily […]

UPDATE: If you weren’t able to make the session in person, you can watch the recorded presentation online at: http://youtu.be/f3xncKCdI_0. Thanks to everyone who shared the hour with us presenting live, came by our booth or had one on one meetings with the Amazon SES team! Next week, Amazon Web Services will host AWS re:Invent […]

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

So you’ve got your website up and running, and have a great set of customers actively engaging with your content.  Everything is running smoothly, but now you want to try some ideas on how to increase adoption or get some new folks to come to your site.  You might have even seen some other sites […]

What goes around… Comes around! Does this proverb apply to your email-sending program? Probably not as much as you’d like. Ideally, you’d have a direct window into each interaction a recipient has with your message:  Did they actually open it? If so, did they scroll through it? Did they forward, delete, print, or file it? […]

Simon Says Don’t Buy a List* As you email market to your customers, there can be tremendous pressures from business owners or even self-inflicted pressure to increase the size of the channel for your email.  Building up your email list through traditional marketing routes such as:  banner ads, word-of-mouth, and search hits can feel slow […]

So you’re sending lots of email; everything is looking great.  At least, until you get a probation notice in your inbox.  How could this be?  Why did it happen?  What are your next steps? First of all, take a deep breath.  There is generally a grace period for addressing issues you might be having with […]

You are an email sender.  You’re most likely sending to real people.  When should you call it quits and stop mailing a person?  That’s an easy question to answer if your recipient requests to be unsubscribed.  You should remove those email addresses immediately.  If your recipient complains and you receive that complaint via an Amazon […]