Tag: complaint rate

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

To run a successful email program, you must be aware of a few topics that can affect your delivery and ultimately your impact on email recipients. You might send email for a variety of reasons, including enhancing an existing relationship with a customer, marketing new products and offers, educating a group of people sharing a […]

If you run a social sharing site (or any site that allows your users to share their content or invite friends), you know that you might run into all sorts of email quality problems. Users put in old or fake email addresses causing your bounce rate to spike, or the friends that your users are […]