Migration & Modernization
Author: Sumit Bhati
Sumit is a Senior Customer Solutions Manager at AWS, helping enterprise customers accelerate their cloud transformation journey. He guides organizations through all phases of cloud adoption, from initial migration to workload modernization and innovation implementation. His focus is on enabling customers to maximize business value through effective cloud strategies and solutions.
Building a Unified Customer 360 Solution for SMB Growth on AWS
Introduction In today’s digital marketplace, small and medium-sized businesses (SMBs) face unprecedented challenges in understanding and engaging their customers. While enterprise organizations deploy sophisticated customer data platforms (CDP), SMBs often struggle with fragmented customer views that limit their ability to deliver personalized experiences. This challenge is acute as customers expect consistent, personalized interactions across all […]