Migration & Modernization
Author: Parker Bradshaw
Parker Bradshaw is a Senior Solutions Architect at AWS where he helps retail and ecommerce companies put AI and data to work. From generative AI applications to large-scale storage architectures, he focuses on turning emerging technology into real business value. Parker holds an MBA from Utah Valley University and multiple AWS certifications. When he's not building, he's spending time with family or on the pickleball court.
Migration at Scale: The Fanatics Commerce AWS Journey
This case study demonstrates how Fanatics Commerce successfully planned a large-scale migration of 1,800 servers across five data centers to AWS, achieving projected 48% infrastructure cost savings while maintaining global operational continuity. Fanatics Commerce (fanatics.com), the global leader in licensed sports merchandise, operates a tech-powered, omnichannel platform that creates exceptional fan experiences across retail channels. […]