Author: Matthew de Anda

This post is a continuation of Tracking Pixel driven web analytics with AWS Edge Services. In Part 1 of this series, we discussed the usage of pixel tracking to provide insights into user behavior. A tracking pixel consists of using a 1×1 transparent pixel with a HTML element to leverage the loading call to send […]

Being able to analyze web traffic and user behavior is essential to understanding the impacts of new features, content updates, or current product iterations for websites and applications. Tracking website activity can provide insight into who visits your website, where they come from, and what content they view. A web beacon is a common technique […]