Networking & Content Delivery

Tag: Digital Advertising

Leveraging Lambda@Edge for AdTech: Cookie Syncing at the Edge

In online advertising, cookies play a key role in identifying and profiling users. They allow advertisers to display targeted and personalized ads to users as they browse the internet, from a desktop browser or mobile browser. Advertisers can achieve this personalization by assigning a cookie to users when their ads are displayed on websites or […]

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