AWS Startups Blog

Josh Elman of Greylock Partners talks to AWS's Adam FitzGerald during a State of Startups Event at the AWS Loft in SF.

What Greylock Partner’s Josh Elman saw in 2017—and what’s coming next for startups in 2018

Josh Elman, a consumer specialist at venture capital firm Greylock Partners, couldn’t have been blunter about “acquihiring,” the practice of big companies paying big bucks for startups to hire teams for their expertise. “There was this funny little period time where that seemed like it was a thing,” Elman recently told a crowd of startup entrepreneurs at the AWS Loft in San Francisco. “I think that’s gone.”

That doesn’t mean big companies aren’t buying startups, Elman continued. In fact, it turns out that acquihiring didn’t translate to getting better talent than just hiring—it’s just more expensive.

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Redlock

Ensuring CIS, PCI, and HIPAA Compliance with RedLock

In just a few short years, cloud computing has literally changed the entire IT landscape. And with this paradigm shift, there has been a great upheaval in the cybersecurity world. Security vendors have rushed to overhaul their product roadmaps because their traditional data center security products lack the agility, compatibility, and scalability needed for the cloud.

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Panos A. Panay of Berkelee

Berklee College’s Panos Panay: “For musicians, it’s important to have the mindset of a startup.”

Panos Panay wants to change the mindset of music students—and as the Vice President of Innovation and Strategy at the Berklee College of Music in Boston, he’s in a great position to do so. At Berklee, Panay says, students are not only learning about music theory and composition, but they are also developing entrepreneurial skills he believes will help them become better musicians. “For musicians, it’s important to have the mindset of a startup,” says Panay, who is also the founder of Sonicbids, a startup that connects bands, music promoters, and brands on one online platform. “Most music colleges are focused on skill development, and not necessarily the mindset that you will need to embark and develop a successful career, however you define it.”

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AWS Marketplace Logo

Scaling your startup with AWS Marketplace

Amazon supports startups through a number of programs like AWS Activate, Amazon Launchpad, and Handmade, designed to boost the go-to-market efforts of entrepreneurs. Today, we’ve added the AWS Marketplace for Startups program to these, helping launch an ancillary channel for EMEA-based startups interested in building sustainable revenue streams.

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AWS Global Evangelist Mackenzie Kosut interviews the founders of Cloud Conformity

Startups on Air: re:Invent Rendezvous

AWS’s annual re:Invent conference may not traditionally be known for its startup scene, but at this year’s iteration, Global Startup Evangelist Mackenzie Kosut took advantage of the massive event to chat with five hot startups for his Startups on Air video series.

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Alvaro Pinto of Aptoide

Aptoide CEO Alvaro Pinto on creating a more social app store experience

Based in Lisbon, Aptoide is an alternative app store where anyone can create a channel and share what they’ve been downloading with family, friends, and followers in their social timeline. Aptoide CEO Alvaro Pinto says he co-founded the company because he wanted to create a more social app store experience, rather than settle for the algorithmic method other popular app stores use.

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Mackenzie Kosut at AWS Startup Day

AWS Startup Day: We’re in it together

We’re in it together. That community-driven sentiment was in full-effect as more than 200 entrepreneurs gathered at the AWS Loft in SoHo for New York’s first AWS Startup Day. Machine Learning? Check. How to tell your story? Covered. Cronuts? Inhaled. “Everyone wants to help everyone else to succeed,” said Future Lab’s Craig Wilson, one of the day’s speakers. “We’re here to be a part of that.”

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Ruth Penfold Director, Talent Acquisition at Shazam

Shazam Director of Talent Acquisition Ruth Penfold on why honesty is always the best policy for recruiting

Honesty is the name of game for Ruth Penford, the director of talent acquisition for Shazam. In fact, Penford believes honesty is so critical for recruiting, the first thing she did after joining the music sharing startup was to invite in a group of consultants to ask current employees about how they felt about the company. What Penford found was that employees were filtering themselves “like Instagram filters,” she says, externally presenting a rosy view of the company and its roadmap to job candidates, as opposed to acknowledging known issues concerning their legacy tech and the need to tear it out and rebuild.

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