为了增加收入,拥有网站、移动应用程序和流媒体电视平台的公司在各自的平台上出售广告。这些公司面临信号丢失带来的隐私问题,他们使用的技术堆栈无法为他们提供所需的数据见解。借助 AWS 的广告支持盈利解决方案,公司可以发展成功的广告业务,包括客户数据和合作伙伴互操作性、广告决策平台和收入分析工具。这些解决方案为公司提供了开发面向未来的透明广告技术堆栈以销售广告所需的条件。

AWS 解决方案

组合 AWS 服务、代码和配置的现成解决方案

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合作伙伴解决方案

来自 AWS 合作伙伴的软件、软件即服务或托管型服务

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  • SpringServe

    SpringServe is a video ad server used by some of the biggest CTV publishers in the world
  • SAS 360 Match

    Ad management platform for 1st party direct and programmatic advertising to websites, apps, and streaming services. 360 Match supports all ad types including display, video and mobile. In addition, 360 Match provides Open APIs, sales workflow, serving, forecasting, and advanced reporting to enable better-informed decisions.
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指导

规范性的架构图、示例代码和技术内容

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  • Retail and Commerce Media Monetization on AWS

    This Guidance illustrates how retailers can setup a Media Insights platform that serves as a central hub for the retailer’s commerce and media monetization using their data and analytics.
  • Contextual Intelligence Advertising Using Generative AI on AWS

    This Guidance shows how to use generative AI to derive contextual insights from multimedia assets and identify relevant audience segments for targeted advertising placements. By analyzing video, audio, and text, you can identify the most relevant audience segments and deliver personalized advertising experiences. Moreover, the use of multimodal large language models (LLMs) facilitates the extraction of insights from both visual and transcript components so you can align your media with the right advertising opportunities and monetize content more effectively.
  • Guidance for Building an Advertising Data Lake for Publishers on AWS

    本指南可帮助发布者有效地利用其资产获利,并为更广泛的内部和外部数据协作奠定基础。
  • Guidance for Deploying a Prebid Server on AWS

    本指南可帮助发布者采用具有高可用性的多区域方法部署预出价服务器。
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