Advertising & Marketing on AWS

Reimagine data-driven marketing

AWS is the only cloud with the technology capabilities, experience and cost-efficiency to help companies achieve transformational marketing outcomes at the greatest possible scale. AWS has over a decade of experience helping companies handle virtually any cloud workload for advertising & marketing—especially in critical areas like data analysis, identity resolution, programmatic advertising, personalization, customer experience and attribution. AWS gives companies in advertising and marketing a technology edge they cannot get from any other cloud provider—with a broader selection of services, more functionality in areas like big data and machine learning, and technology simply not available on other cloud platforms.

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Explore Use Cases

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Data Analysis

Analyze billions of advertising and customer events per day at up to 70% lower costs than co-lo and on-premises.

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Identity Graph

Faster, more accurate identity resolution & targeting with Amazon Neptune.

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Programmatic Advertising

Scale and optimize real-time-bidding worldwide at low latency & low cost.

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Personalized Experience

Personalized, AI-enabled customer experiences with no ML expertise required.

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Attribution

Intelligent Measurement with Scale and Speed.

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Customer Spotlight

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Salesforce DMP

“Acquired and scaled a global customer base without any concern about the limitations on the amount of data it can process. Our platform captures data from interactions from three billion devices and about 40 billion page views each month.”

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IgnitionOne

Uses AWS Neptune to resolve identity data across devices for 350 million users per month. Their identity graph has 1.2 billion nodes, 1.5 billion edges, and 700 million users — with query-response time under 75 milliseconds.

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DataXu

An on-premises IT infrastructure created cost and scale issues, so DataXu turned to AWS to run its big data processing platform. The result is cost savings of up to 72 percent a month, a greater reach into a customer base that spans 50 countries, and the ability to process 86 billion messages daily using Amazon Kinesis.

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Quantcast

Used Amazon EC2 Spot Instances to save up to 60 percent for its QCLearn machine learning system, and spending about 25 percent less on Amazon EC2 Spot Instances than it would have on Amazon EC2 reserved instances for its real-time bidding solution.

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Why AWS

Breadth and Depth

AWS gives companies in advertising and marketing a technology edge they cannot get from any other cloud provider. AWS has a broader selection of services, more functionality in areas like big data and machine learning, and technology simply not available on other cloud platforms—unlocking opportunities for innovation, scale and cost-savings only available on AWS.

Cost-Efficiency at Scale

The unmatched breadth of services and purpose-built technology from AWS gives companies more opportunities to optimize costs on workloads like analytics, ad serving, auctions and machine learning than with any other cloud provider. AWS enables companies to process and store millions of events every second at up to 70% lower cost than on-premises and co-location—and, for those already in the cloud, customers can save up to 40% on workloads like identity graphs and bidding using purpose-built services like Amazon Neptune and EC2 Spot Instances. Combined with our unusual obsession with helping customers reduce costs, companies save more with AWS on advertising and marketing workloads running at petabyte scale and millisecond latency than with any other cloud provider.

Industry Experience

AWS has over a decade of experience helping companies handle virtually any cloud workload for advertising & marketing—especially at the petabyte scale and millisecond latency required by today’s marketing stack. Our breadth of services, leadership position and sheer volume of usage means AWS has learned lessons about reliability, security, and speed at usage tiers that other cloud providers simply haven’t reached yet.

Customer Stories

Learn how leading companies in the Digital Marketing ecosystem are innovating and scaling with AWS.

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Get started

Getting started with AWS is easy. You can set up an account with just a few clicks without any up-front or on-going commitment. Contact our experts and start your own AWS Cloud journey today.