Collaborate with brands, publishers, and partners to drive innovation and growth
Privacy-enhanced data collaboration on AWS
Customers want to collaborate and interoperate more effectively with their business partners while improving data security and protecting consumer data. AWS offers purpose-built services such as AWS Clean Rooms and AWS Entity Resolution to help brands, media publishers, and ad-tech companies securely match, analyze, enrich, and collaborate on their datasets to improve advertising and marketing campaigns while protecting customer data.
Benefits
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Unlock better data insights
Gain unique insights and enhance your data working with your partners to plan and optimize advertising and marketing campaigns.
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Protect underlying data
Maintain control of your first-party data with privacy-enhancing controls and reduce movement out of your AWS account.
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Match and analyze data in a few steps
Easily prepare your data, match related records, or create data collaborations in a few clicks using a managed workflow.
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Incorporate into your stack
Seamlessly compose AWS Clean Rooms and AWS Entity Resolution into your advertising and marketing technology stacks.
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Pay-as-you-go
Only pay for the capabilities that best meet your use cases without contracts or upfront commitments.
Use cases
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Match disparate consumer records
Accurately clean, match, and deduplicate disparate consumer records into a unique view with easy-to-configure, ML-powered entity resolution workflows.
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Enhance and enrich customer records
Understand, reach, and engage your customers more effectively with insights from data service providers.
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Improve campaign planning and relevancy
Improve your marketing messaging relevance, and enhance customer experiences by safely matching datasets from brands, agencies, publishers, and networks.
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Measure and optimize campaign performance
Analyze disparate exposure, engagement, conversion, and purchase data logs to understand and optimize campaigns without revealing underlying data.
Get inspired
Customers are rapidly evolving their technology stacks to optimize data security, maximize campaign performance, improve monetization, and innovate around first-party data solutions.
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Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for privacy-enhanced data collaboration.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for privacy-enhanced data collaboration, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine privacy-enhanced data collaboration to generate insights, and interoperate with your existing and future technologies.
