Collaborate with leading brands, media publishers, and partners using purpose-built services and solutions that help protect consumer data.
AWS offers purpose-built services that help brands, media publishers, and their partners to interoperate and collaborate while protecting consumer data. With AWS Clean Rooms, companies can create a secure data clean room in minutes and more easily collaborate with leading brands, media publishers, and partners on the AWS Cloud.
Benefits
Create clean rooms
to collaborate in a
few clicks
Improve interoperability
while minimizing
data movement
Collaborate with hundreds of thousands of companies on AWS
Privacy-Enhanced Data Collaboration use cases and solutions
Explore solutions by use case
Data Enrichment
Accelerate and simplify the process of bringing together data from providers of consumer intelligence, household data, and other insights.
Identity & Transcoding for Advertising
Enables identity service providers to deploy their identity services — and for their customers to integrate identity services — into existing advertising and marketing workloads in a streamlined manner through AWS Marketplace.
Learn more about featured solutions and services
AWS Clean Rooms
AWS Clean Rooms helps companies collaborate to improve advertising and marketing campaigns without sharing or revealing their underlying data.
Unified ID 2.0 Operator on AWS
Protect highly sensitive consumer data in advertising workflows with Unified ID 2.0 Operator services in the cloud.
LiveRamp Embedded Transcoder
Deploy LiveRamp’s privacy-first identity services into Amazon Virtual Private Cloud (VPC) and power identity translation while abiding by world-class privacy and security standards.
Epsilon Consumer Data Insights Platinum
Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon.
Get started with select AWS services
Leading customers with Privacy-Enhanced Data Collaboration workloads on AWS
Merkle Builds Customer 360s and Data Clean Rooms on AWS, Enables Personalized, Privacy-Safe Marketing
Using AWS, Merkle developed Merkury, an identity resolution solution that enables marketers to unify customer data and run analytics for audience segmentation, activation, and measurement in a data clean room—a privacy-safe data collaboration workspace. In 2020, Merkle became an AWS Select Consulting Partner, signed an AWS strategic collaborative agreement, and accelerated the development of its solution for mutual customers.
Introducing Amazon Marketing Cloud
Amazon Ads built Amazon Marketing Cloud, a secure, privacy safe, and cloud-based clean room workspace that enables advertisers to easily perform analytics across pseudonumized data to generate aggregated reports.
Publicis Media Automates Audience Segmentation Using Machine Learning
Publicis Media built a machine learning pipeline that trains models with petabytes of audience datasets called the Decision Sciences Framework using Amazon S3 and Amazon Redshift.
MiQ Builds Cookieless Identity Graph Solution on AWS, Unifying 3–6 TB of Data Daily
Using AWS, MiQ decreased its pipeline processing time and reduced associated costs to provide connected insights across multiple channels at the speed of change and is well positioned to adapt to evolving market regulations.
AWS Partners for Privacy-Enhanced Data Collaboration
AWS offers purpose-built, ready-to-deploy partner offerings that help brands, media publishers, and advertising and marketing technology companies more quickly adopt leading industry solutions for data clean rooms, identity & transcoding, data enrichment, measurement, and attribution.
Resources
See related technical guides, solution briefs, blogs, videos, and much more.
AWS re:invent 2021 - AWS On Air Voice of the Customer ft. LiveRamp
AWS On Air host Darko Mesaros, Sr. Developer Advocate Lisa Cramer, Head of Embedded Products, LiveRamp, discuss building and launching a LiveRamp Transcode solution in AWS Marketplace, which enables marketers, publishers, agencies, and advertising technology companies to natively use LiveRamp transcode for identity matching without moving data out of their Amazon S3 buckets.
Deploying a privacy-safe data clean room on AWS with Snowflake
Learn how marketers, media companies, agencies, and technology companies can perform shared analysis for audience enrichment, segmentation, marketing measurement, and attribution with restrictions that ensure data security and governance for underlying raw data using AWS and Snowflake.
Power identity translation with LiveRamp in your VPC
Learn how LiveRamp’s Embedded Transcoder makes it safe and easy for companies to use data and translate partner encodings to achieve interoperability across advertising and marketing partners.