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Unified ID 2.0 (UID2) is a non-proprietary, open standard accessible to constituents across the advertising ecosystem. It enables advertisers, agencies, ad technology companies, and ad publishers selling advertising to interoperate together in advertising workflows without third-party cookies. It also provides mechanisms for consumer consent with transparency baked in.
Unified ID 2.0 on AWS is a new Partner Solution that enables advertising industry customers to easily deploy UID2 Operator services with improved data security and transparency in their advertising workflows with only a few clicks via AWS Marketplace. The solution uses AWS Nitro Enclaves to create trusted compute environments for UID2 Operator services that protect and securely process highly sensitive data, and enable advertisers to anonymously match ad opportunities with their own first-party user data, thus helping protect consumer privacy and deliver relevant advertising to users.
minimal data movement
AWS services included in this solution
Featured AWS case study
“With our strategy of providing identity solutions that are multi-layered, Unified ID 2.0 is an important open-source identity solution for the open web, that enables Acxiom and Kinesso to directly connect brands’ audiences with the publisher ecosystem without client data leaving our privacy-safe environments. We’re excited by the ‘Unified ID 2.0 on AWS’ solution to further enhance data security and privacy through the use of AWS Nitro Enclaves, and to reduce heavy lifting from our development teams to launch Unified ID 2.0 in our AWS Cloud environment. Further, because Unified ID 2.0 directly connects first-party audiences to publishers, this solution will help with improved efficiency, match rates and ultimately, better customer experiences.”
Ian Johnson, Global Chief Operating Officer across Acxiom, Kinesso, and Matterkind
AWS Nitro Enclaves
AWS Nitro Enclaves is an EC2 capability that enables customers to create isolated compute environments (enclaves) to further protect and securely process highly sensitive data such as personally identifiable information (PII) and intellectual property data within their Amazon EC2 instances.
Learn about UID2 and how it’s used by advertisers, data providers, and other key players.
Scale the UID2 Private Operator service as needed
Create a launch template for an Auto Scaling group.
UID2 Integration Guides
Entities running UID2 Private Operator services can integrate their applications to send requests to their UID2 Operator enclave application to transform user’s PIIinto UID2 and UID2 tokens.
Applications running inside a Nitro Enclave can leverage Nitro Enclave’s cryptographic attestation capabilities to prove its identity and build trust with an external service.
Enclave image file
The AMI includes a prebuilt Nitro Enclave Image File (EIF) containing the UID2 Operator environment and is configured to allocate a portion of its’ CPU core and memory to launch.