Run ultra-low latency advertising workloads with cloud-only optimizations and unmatched cost performance.

How four leading businesses optimized real-time advertising performance

Achieving optimal price performance and accelerating innovation with real-time advertising on AWS

With unmatched opportunities to optimize compute performance and costs, AWS is the cloud standard for advertising platforms that buy, serve, and measure hundreds of billions of ads per day at single-digit millisecond latency.
Customers can move fast and spend less with the broadest set of solutions to migrate real-time advertising workloads, expand into new markets, and improve development velocity with cloud-native best practices and architectures. Customers can achieve up to 50% reductions in unit costs per billion requests in real-time advertising and up to 70% reductions on advertising analytics workloads.
The Trade Desk Processes 30M Items per Second on AWS for Real-time Advertising (:54)



With unmatched compute capabilities, more sizes and types of instances, and the fastest processors in the cloud with AWS Graviton3-based instances, AWS enables more opportunities to optimize unit costs for high-performance, ultra-low latency workloads. Customers can reduce costs by up to 70% on advertising platforms using cloud-native architectures and compute capabilities such as Amazon EC2 Spot instances, which enable up to 90% savings compared to On-Demand instances.


Industry leaders use AWS to accelerate development of high-performance, ultra-low latency workloads by expanding into new markets in days instead of months. AWS also offers purpose-built solutions for real-time advertising workloads that enable cost-optimization and reduce heavy lifting through cloud-native architectures and services such as Amazon EC2 Auto Scaling and Spot Fleets.


With AWS, advertising platforms accelerate revenue growth through the broadest set of cloud partner opportunities—including greater flexibility and agility to share, enrich, and activate audiences with media partners on the most widely adopted cloud. Customers can easily license audience and measurement data through AWS Data Exchange, which gives data providers a secure and efficient distribution channel to reach millions of AWS customers.

Advertising platform solutions and services

Aerospike on AWS for Ad Tech

Run real-time advertising workloads cost-effectively at petabyte scale and ultra-low latency with Aerospike on AWS.

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AWS services

AWS Graviton processors are designed by AWS to deliver the best price performance for your cloud workloads running in Amazon EC2.
Amazon EC2 Spot Instances let you take advantage of unused EC2 capacity in the AWS Cloud.
Amazon EC2 Auto Scaling helps you maintain application availability and allows you to automatically add or remove EC2 instances according to conditions you define.
Amazon Elastic Kubernetes Service (Amazon EKS) is a managed container service to run and scale Kubernetes applications in the cloud or on-premises.
Amazon MSK makes it easy to ingest and process streaming data in real time with fully managed Apache Kafka.

Leading advertising platforms on AWS

The Trade Desk logo

The Trade Desk Transforms its Real-time Bidding Strategy with AWS

The Trade Desk shifted their real-time bidding strategy to the cloud in 2019, building 3 real-time bidding sites on AWS. The company cut production deployment to 1-3 weeks, compared to 3-6 months for a physical data center. The company processes 30 million events per second on AWS for real-time advertising with m5d.metal and i3en instances running Aerospike for its cold storage of user profiles.

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The Trade Desk Transforms Its Real-time Bidding Strategy With AWS
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Integral Ad Science Goes All In on AWS to Scale Ad Verification Globally

A global leader in digital ad verification, Integral Ad Science migrated from physical data centers to AWS, optimizing time; reducing costs by 12 percent; and improving agility, scalability, and security.

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NextRoll Cuts Compute Costs by 50% Using AWS Graviton2–based Amazon EC2 Instances

NextRoll processes more than 150 billion requests per day and ingests 600 terabytes of data daily with AWS for real-time advertising.

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Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS

Nielsen is shifting its attribution business to be 100% cloud native on AWS and leveraging Amazon EMR to achieve up to 20% daily efficiency for its overall compute utilization.

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GumGum reference architecture
GumGum logo

GumGum Saves 62% on Real-Time Bidding and Machine Learning with Amazon EC2 Spot Instances

GumGum saves on compute, storage, and database costs while reaping the performance and flexibility benefits of the AWS architecture that supports its contextual analysis and brand-safety systems.

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Innovate with key industry partners

Accelerate deployments and reduce heavy lifting with AWS Partners for Ad Platforms.


See related trainings, briefs, videos and much more.

Featured resource

Running ultra-high throughput ad tech workloads on Aerospike

See how The Trade Desk implements Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 20 million writes per second.

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Case Study

AppsFlyer Prevents Mobile Ad Fraud through Cost-Effective Processing of 100B Events per Day

AppsFlyer uses AWS compute, including Amazon EC2 Spot Instances, to process 100 billion daily events and save its customers $8.1 million every day.

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Leadership session: Digital marketing and ad technology

Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, and more.

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Leading companies in Advertising & Marketing Technology are already using AWS. Contact our experts and start your own AWS Cloud journey today.