AWS Advertising and Marketing Technology Competency Partners

Drive innovation and unlock greater business value with AWS Specialization Partners that have deep technical knowledge and proven customer success

Customers can work with AWS Advertising and Marketing Technology Competency Partners to innovate faster, operate efficiently, and interoperate together across five critical solution areas for their advertising and marketing technology workloads. These include: Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Intelligence & Measurement, Ad Platforms, and Digital Customer Experience. AWS Advertising and Marketing Technology Competency Partners are differentiated and validated through AWS Solution Architects rigorous testing and use cases. They have proven themselves in the industry to follow AWS best practices, passed a high-bar technical review and have demonstrated customer success in these areas.

AWS Competency: The AWS Competency Partner Program is designed to identify, validate, and promote AWS Partners with demonstrated AWS technical expertise and proven customer success. The AWS Competency Partner Program has validated that the partners below have demonstrated they can help customers migrate applications and legacy infrastructure to AWS.

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Services and solutions that help customers create a complete view of audiences and consumers to drive insights, performance, and improved experiences. Partner offerings include those with specialized scaled Customer Data Platform (CDP) capabilities to more quickly bring together a 360-degree view of their customers with reduced heavy lifting.

Services and solutions that help brands, media publishers, and their partners interoperate and collaborate while protecting consumer data. This includes solutions to enable or enhance AWS Clean Rooms capabilities to support more easily collaborating in a secure data clean room.

Services and solutions that brands, media publishers, and their technology partners can leverage for the broadest machine learning and analytics capabilities. These partner solution offerings may help accelerate time to market for predictive analytics workloads and analyzing media for contextual signals that improve personalization, drive innovation in audience analysis, measurement, and campaign insights.

Services and solutions with the broadest selection of compute capabilities to help companies improve performance and optimize costs for advertising platforms that buy, serve, and measure trillions of ads at single-digit millisecond latency. Solutions that enable expanding into new markets, improving development velocity, and migrating high throughput workflows to the cloud.

Services and solutions that help companies create more meaningful interactions with their end customers through technology and integrations that drive personalization and deploy curated recommendations and intelligent user segmentation at scale for messaging automation, advanced analytics, and decision-making capabilities needed to deliver digital platform experiences across channels to meet your end customer in a targeted way, and are skilled at effectively implementing these solutions to accelerate your digital initiatives.

Connect with AWS Advertising and Marketing Technology Competency Partners

Drive innovation, meet business objectives, and get the most out of your AWS services by partnering with technically validated AWS Partners.

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Additional Resources

Discover more AWS Advertising and Marketing Technology Competency Partner solutions and resources.

  • Blogs
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    • Fei Lang, Kiran Randhi, Amit Kumar Sharma, Rita Ku, 01/17/2025
      Discover how Publicis Sapient’s new AI-powered marketing solution combines margin prediction and offer generation capabilities on AWS to revolutionize campaign creation. Using Amazon Bedrock and advanced LLMs, marketers can now generate data-driven, personalized campaigns in minutes instead of days, while accurately predicting campaign performance and optimizing ROI.
    • Fernando Gamero, Keith McGovern, 01/14/2025
      In today’s fast-paced digital advertising landscape, every millisecond and dollar counts. Following a rapid migration to the cloud, Yahoo DSP focused on reducing its cost and latency. Selecting the best compute instance for each workload was the target, as it was among the most significant cost items amidst aggressive budgeting goals. How Yahoo DSP Approached [...]
    • Allison Milone, Jonathan Harmms, 11/25/2024
      Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore the latest innovations in cloud-powered advertising and marketing technology. Get ready for the thirteenth edition of AWS re:Invent, in Las Vegas (Dec. 2 – 6), to immerse yourself in a world of knowledge, inspiration, and [...]
    • Fahim Surani, Mark Roy, 11/25/2024
      This post explores how 123RF used Amazon Bedrock, Anthropic’s Claude 3 Haiku, and a vector store to efficiently translate content metadata, significantly reduce costs, and improve their global content discovery capabilities.
    • Daniel Kim, 11/22/2024
      In the last few years, marketers have faced challenges due to changes in traditional analytics tracking, privacy regulations, and tracking limitations by browsers and operating systems. In this blog post, learn the importance of building greater ownership of customer data through zero-party and first-party data, as well as the potential for second-party data partnerships. The combined expertise of AWS and Slalom can help companies navigate this marketing transformation by providing purpose-built solutions and a strategic, customer-centric approach.

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