AWS Summit Online

Explore 2021 Summit Sponsorship Opportunities Around the Globe

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AWS Summits bring an audience of technologists from all industries and skill levels together to connect, collaborate, and learn how AWS can help them innovate quickly, and deliver flexible and reliable solutions at scale. From April-September 2021, AWS will host 6 virtual and 4 in-person Summits, reaching more than 380K customers globally.

Audience

Developer
28% Developer

CHALLENGES

  • Unexpected changes in project requirements
  • Unplanned work
  • Correcting errors

PRIORITIES

  • Dev’s responsibilities are programming, and they love creative problem solving
  • They are more focused on technical evaluation than TCO

HOW TO CONNECT WITH THEM

  • Initiate chat session
  • Visit the expo hall
  • Invite to 1-1; 1 to many virtual white-boarding


IT Professionals
19% IT Professionals

CHALLENGES

  • Legacy systems
  • Resistance to change
  • Co-worker performancae
  • Lack of tech proficiency

PRIORITIES

  • Responsible for evaluating TCO and performance of new technology solutions
  • Their job requirement is to manage and conduct day-to-day IT operations

HOW TO CONNECT WITH THEM

  • Initiate chat session
  • Visit the expo hall
  • Schedule a private meeting


IT Leaders
4% IT Leaders

CHALLENGES

  • Outdated technology
  • Financial constraints
  • Internal resistance to change
  • Buy-in from Sr. Mgmt.
  • Interdepartmental communication

PRIORITIES

  • IT Leader’s responsibility is to be “completely knowledgeable” about developments in tech
  • Their job requirements are to provide IT solutions to the firm

HOW TO CONNECT WITH THEM

  • Initiate chat session
  • Schedule a private meeting
Business Leader
3% Business Leader

CHALLENGES

  • Talent retention
  • Staff that don’t look for solutions
  • Resistance to change
  • Poorly performing employees
  • Too many meetings

PRIORITIES

  • BDMs look for solutions that help their departments be more effective
  • They are both owners and decision makers for technology purchases

HOW TO CONNECT WITH THEM

  • Initiate chat session
  • Visit the expo hall
  • Schedule a private meeting


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FAQs

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  • Who is eligible to sponsor AWS Summits Online?

    AWS sponsorships are reserved for APN Partners and select Enterprise Customers. Not an APN Partner? Learn more here. Sponsorships are available on a first come, first served basis.

  • How do I sign up to sponsor?

    When you’re ready to secure your sponsorship, complete the contract request form and a sponsorship agreement will be sent to you within 2 business days.

  • Work in partnership with us to deliver a “customer first” experience
    We are excited to be working with our partners to deliver AWS Summits Online. To provide an experience that is focused on engaging our customers’, please be prepared for your content to be reviewed by AWS. We will provide production support to sponsors that have speaking sessions but we rely heavily on our partners to create the compelling content that will engage our shared audience. 
  • Content is key

    Content is key, especially in an online environment. Consider if you have the assets: videos, whitepapers, case studies, that you can showcase. If you don’t have these assets on hand, we recommend you work with AWS preferred agencies for content development. This will require time and resource commitments from you to develop world class content to engage attendees.

  • Be prepared to commit to content timelines – starting 20 Jan 2021

    Partners who purchase sponsorship packages that include speaking sessions will be notified directly with all pertinent content deadlines. Please make sure you can commit to the required timelines.

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