AWS Entity Resolution
Easy-to-configure, ML-powered data resolution service
Set up entity resolution workflows in minutes instead of months.
Configure advanced matching techniques to help improve data accuracy based on your business needs.
Protect your data and minimize its movement by reading records where they live.
Use cases
Remove duplicate records
Deduplicate related records to better analyze information, prepare your data for artificial intelligence (AI) model training, and improve your business outcomes.
Create customer profiles
Connect different customer interactions into a single profile using rule-, ML-, or partner-based matching to generate insights and identify prospects.
Personalize experiences
Deliver more relevant experiences by applying unified insights across advertising and marketing campaigns, customer support cases, loyalty programs, and ecommerce.
Link product codes
Connect SKUs, UPCs, or proprietary product IDs into a unified product record to improve tracking across stores and supply chains.
How to get started
Start using AWS Entity Resolution
Start matching and linking records with AWS Entity Resolution in the AWS Management Console today.
Check out AWS Entity Resolution features
Dive deeper into how AWS Entity Resolution can help you match and link your related records.
Find answers to your AWS Entity Resolution questions
Learn more about how AWS Entity Resolution protects your data.