The Trade Desk Transforms its Real-time Bidding Strategy with AWS
The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. The company recently began shifting its real-time bidding workload—which receives 10 million queries per second, 800 billion queries per day, and requires an average response-time of less than 15 milliseconds—to the Amazon Web Services (AWS) Cloud, building four new sites in 2019.
It used to take The Trade Desk take up to six months to build out a bidding site for a new market. But, after migrating its bidding workload to AWS, the company has cut build-time to less than a week and production deployment to about three weeks. “There’s much more agility. If we need to tune a site, we can make changes much more quickly. We’ll do more iteration in a single week than what we would do in a full year with a managed, physical site,” says Zak Stengel, senior vice president of engineering for The Trade Desk.