宝马的云优先 AWS 策略可加速推进其软件定义愿景，力求引领汽车创新

Whether it’s improving customer experience at BMW, personalizing software in real time at Intuit, or accelerating insights and innovation at Morningstar, data science and ML techniques are being used to improve business processes, speed product development, and enhance customer engagement.

BMW Group explains how the company has overcome barriers to get started with AWS AI/ML services, fueling business profitability and growth.

BMW group uses Amazon Translate for machine translation of technical and customer facing documents to support its global operations

The BMW Group is using AWS for its new connected-car application that collects sensor data from BMW 7 Series cars to give drivers dynamically updated map information. BMW Group is one of the leading manufacturers of premium cars and mobility services in the world, with brands such as Rolls Royce, BMW, and Mini. BMW built its new car-as-a-sensor (CARASSO) service in only six months using Amazon S3, Amazon SQS, Amazon DynamoDB, Amazon RDS, and AWS Elastic Beanstalk.