Guidance for Integrating a Custom Foundation Model with Advertising and Marketing ISVs on AWS
Overview
This Guidance shows how independent software vendors (ISVs) across the advertising and marketing technology industry can increase their customer engagement by integrating their customers’ large language model (LLM) within the ISV’s generative artificial intelligence (AI) application. Amazon Bedrock offers a single API approach to help ISVs securely access customized foundation models (FMs) and base models provided by Amazon and other leading AI companies. This approach allows ISVs to create generative AI applications that deliver up-to-date answers based on a brand’s proprietary knowledge sources.
How it works
This architecture diagram shows how to securely import inferences into your ISV application from your customers’ Amazon Bedrock FMs to centralize generative AI efforts and enrich your application.
Well-Architected Pillars
The architecture diagram above is an example of a Solution created with Well-Architected best practices in mind. To be fully Well-Architected, you should follow as many Well-Architected best practices as possible.
Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.
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