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Introducing AWS Entity Resolution (1:25)
What is AWS Entity Resolution?
AWS Entity Resolution helps you more easily match, link, and enhance related customer, product, business, or healthcare records stored across multiple applications, channels, and data stores. You can use flexible and configurable rule, machine learning, or data service provider matching techniques to optimize your records based on your business needs.
Benefits of AWS Entity Resolution
Set up entity resolution workflows in minutes instead of months
Match, link, and analyze related records more quickly without needing to build and maintain complex custom solutions.
Configure advanced matching techniques to help improve data accuracy based on your business needs
Use flexible, easy-to-configure machine learning and rule-based techniques to optimize record matching based on your business needs.
Link and enhance your records with datasets and IDs from trusted data service providers in a few clicks
Connect and enhance your records with datasets and IDs from data service providers in a few clicks to better understand, reach, and engage your customers.
Protect your data and minimize its movement by reading records where they live
AWS Entity Resolution helps companies better protect their data by minimizing its movement, as it reads your records where they already live.
Deduplicate related records to better analyze information, prepare your data for artificial intelligence (AI) model training, and improve your business outcomes.
Create customer profiles
Connect different customer interactions into a single profile using rule-, ML-, or select data service provider matching to generate insights and identify prospects.
Personalize experiences
Deliver more relevant experiences by applying unified insights across advertising and marketing campaigns, customer support cases, loyalty programs, and ecommerce.
Link product codes
Connect SKUs, UPCs, or proprietary product IDs into a unified product record to improve tracking across stores and supply chains.
Optimize clinical research and development
Design studies, identify trends, and extract insights with matched and de-duplicated records for faster outcomes.