AWS Entity Resolution

Easy-to-configure, ML-powered entity resolution service.
Introducing AWS Entity Resolution (1:25)
What is AWS Entity Resolution?
AWS Entity Resolution helps you more easily match, link, and enhance related customer, product, business, or healthcare records stored across multiple applications, channels, and data stores. You can use flexible and configurable rule, machine learning, or data service provider matching techniques to optimize your records based on your business needs.

Benefits of Entity Resolution

Match, link, and analyze related records more quickly without needing to build and maintain complex custom solutions.
Use flexible, easy-to-configure machine learning and rule-based techniques to optimize record matching based on your business needs.
Connect and enhance your records with datasets and IDs from data service providers in a few clicks to better understand, reach, and engage your customers.
AWS Entity Resolution helps companies better protect their data by minimizing its movement, as it reads your records where they already live.

Use cases

Deduplicate related records to better analyze information, prepare your data for artificial intelligence (AI) model training, and improve your business outcomes.
Connect different customer interactions into a single profile using rule-, ML-, or select data service provider matching to generate insights and identify prospects.
Deliver more relevant experiences by applying unified insights across advertising and marketing campaigns, customer support cases, loyalty programs, and ecommerce.

Connect SKUs, UPCs, or proprietary product IDs into a unified product record to improve tracking across stores and supply chains.

Design studies, identify trends, and extract insights with matched and de-duplicated records for faster outcomes.


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