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Driving Innovation in Consumer Packaged Goods with Coca-Cola
In this AWS re:Invent 2020 video, discover how Coca-Cola Freestyle is working with AWS to rapidly develop and deploy new solutions that increase consumer engagement, reinforce brand, and grow revenue.
This session provides an inside look at how the Coca-Cola team is leveraging cloud-based services to offer a touch-free experience for their retail partners that allows consumers to select and pour drinks quickly, safely, and in a fun new way. Come away with a better understanding of Coca-Cola’s innovation process and how AWS can help you reinvent consumer packaged goods (CPG).
Our team used the AWS serverless solutions to deploy a low latence web application that provided customers with a completely touchless user experience. And once again, reinvented how beverage dispensing works all in just 100 days.”
Thomas Stubbs VP, Engineering and Innovator, The Coca-Cola Company
AWS Services Used
Amazon CloudFront
Securely deliver content with low latency and high transfer speeds
Coca-Cola has innovated on AWS since 2013, recently using AWS serverless technologies to develop a low-latency, touchless user experience for its Coca-Cola Freestyle beverage-dispensing platform in only 150 days.
On AWS, Coca-Cola İçecek built a robust digital analytics system for its production-line sanitation process in only 2 months, improving process efficiency and reducing environmental resource usage.
Coca Cola Andina is a Chilean capital company with more than 17,500 employees, dedicated to the production and marketing of beverages. It has the franchise to produce and market The Coca-Cola Company's products in regions of Argentina, Brazil, Chile, and the entire territory of Paraguay. It is one of the most important bottlers in Latin America, and is one of the seven largest Coca-Cola bottlers in the world. With more than 50 million inhabitants within its franchise, in 2020 it delivered more than 4,300 million liters of soft drinks, juices, waters and other beverages. True to its innovative nature, Andina continues to expand its product portfolio, marketing in recent years the Monster, Ades and Guallarauco brands, among others. For more information, visit www.koandina.com.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.