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Partner Summit Amsterdam

15 April 2025 | 12:00 – 18:00 CEST | Beurs van Berlage, Amsterdam

Take part in AWS Partner Summit Amsterdam

At AWS Partner Summit Amsterdam, you will unlock cloud-powered innovations that can rapidly scale business growth. Join global and local leaders from AWS, industry partners, and the AWS Partner Network (APN) team as we explore how to drive more impactful engagements using AWS.

The agenda will include keynotes, partner panels, breakout sessions, and more. Meet with AWS experts and peers, make new connections within your partner community, and learn how to get the most from AWS Partner Programs.

If you have any questions, or need assistance with accessibility services, please contact us at aws-emea-partnerevents@amazon.com.

Event highlights

Maximize the value of AWS

Learn new skills from AWS experts to modernize your offerings. Build joint solutions with AWS to create the most impactful outcomes for customers.

Advance your AWS Partner journey

Gain knowledge on build, market, sell, and grow pillars to help achieve business outcomes.

Jump-start your learning

Through training and certification, build AWS skills to help you successfully meet customer needs. Expand your mindset and unlock cloud-powered innovations to rapidly scale business growth.

Get inspired

Empower your business with new knowledge—drive more impactful, business-focused engagements for your customers using AWS.

Networking

Meet with our teams, create new connections, and build on existing relationships with your daily contacts at AWS.

Keynote speakers

Danielle Gorlick

Missing alt text value Director of Benelux, AWS

Axel Clauberg

Missing alt text value Director, Partner Solutions Architects EMEA, AWS

Max Peterson

Missing alt text value VP Sovereign Cloud, AWS

Page topics

Agenda

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Speakers:

  • Danielle Gorlick, Director of Benelux, AWS

  • Axel Clauberg, Director, Partner Solutions Architects EMEA, AWS

  • Max Peterson, VP Sovereign Cloud, AWS

Sales panel

Moderator:

  • Ana Romanescu, Senior Partner Sales Manager, AWS

Break

TRACK 1 - BUILD & MARKET | Sovereignty, Security, and Innovation: Helping customers overcome complexity

In the current climate of geopolitical shifts and evolving regulations, organizations are focused on maintaining control of their data while driving innovation. Join this session to explore how the power of partnerships can help customers get the full benefits of the cloud, adopt emerging technologies including generative AI, simplify efforts to meet necessary requirements, and enable future-readiness with architecture that is sovereign-by-design. Learn more about how AWS’ range of sovereign cloud offerings, including the AWS European Sovereign Cloud, partner solutions, and our combined expertise can provide customers with more control and choice to support their unique needs.

Speaker: Max Peterson, VP Sovereign Cloud, AWS

TRACK 2 - SELL & GROW | Go To Market faster with AWS- improve partner profitability and enhance your demand generation capabilities

In this session, you'll learn how to optimize your go-to-market and accelerate your growth with AWS. We'll share key tools and resources to reduce your time-to-market, accelerate your team's upskilling, and maximize your business impact with aim to improve your profitability.

Speakers:

  • Petar Butorac, Head of Scale System Integrators for EMEA, AWS

  • Pauline Durand, Europe North Partner Development Manager, AWS

Break

TRACK 1 - BUILD & MARKET | Beyond Lift & Shift: Using Migration Modernization Program for Business Transformation

While the lift-and-shift approach of rehosting is still widely applied as a quick path to the cloud, customers are increasingly seeking help with more transformative journeys supported by replatforming and refactoring modernization strategies. In this session, learn how to use the Migration Acceleration Program (MAP) modernization Strategic Partner Incentive (SPI) investments to drive successful modernization initiatives. Learn about AWS Partner best practices, gain insights on customer trends, go-to-market activities, point-of-entry solutions, and co-selling with AWS.

Speakers:

  • Brenesh Stanslas Flower Mary, Sr. Partner Solution Architect, Migration and Modernization, AWS

  • Suman Basu, Partner Migration Program Lead, EMEA - North, AWS

TRACK 2 - SELL & GROW | Better Together: AWS Partners and Distribution Partners in Benelux

Join us to discover how AWS Partners and Distribution Partners collaborate to accelerate cloud adoption and deliver exceptional customer outcomes in the Benelux region. Learn how to leverage Distribution Partner resources, technical expertise, and market coverage to scale your business and better serve end customers. This session includes a panel discussion with AWS Distribution Practice Leaders from Benelux, sharing insights on regional market opportunities and partnership strategies.

Speaker: Ayoub Abattouy, Sr. Partner Development Manager, AWS

Break

TRACK 1 - BUILD & MARKET | Build a profitable business for migration of SAP workloads

The session provides a framework for leveraging AWS generative AI services to build a profitable business migrating SAP RISE workloads and to accelerate the modernization of adjacent SAP systems. Learn and utilize generative AI services from cloud providers, LLM companies, and SAP. The session demystifies the process of selecting services, tools, and technologies to assist you in building a profitable business for the next generation of SAP applications on AWS. This session is intended for AWS Partners.

Speaker: Himanshu Salathia, Senior Partner Solutions Architect, SAP

TRACK 2 - SELL & GROW | Develop your Co-Selling Motion with AWS and AWS Marketplace

"In this session, you will discoverhow to streamline your AWS co-sell and AWS Marketplace practice. Discover ways to leverage AWS co-selling motions with AWS field teams to accelerate your deals. Explore how successful partners have grown by listing solutions in AWS Marketplace and simplifying procurement for their customers. Understand how to multiply your opportunities by connecting ISVs, Distributors, and Channel Partners through CPPO while maintaining control of your customer relationships."

Speakers:

  • Rick Buijserd, EMEA Partner Development Leader for Salesforce, AWS

  • Golan Globen, EMEA Marketplace Channel PDS, AWS

Break

Networking reception

Sponsors

Logos of Ingram Micro, TD SYNNEX, and Westcon-Comstor on a dark blue background.