- AWS Summits
- AWS Summit Amsterdam
- Startup Zone
AWS Startup Zone
Expert guidance, founder insights & solutions tailored to every stage of your journey
Welcome to the AWS Startup Zone
Building something new takes nerve. The nerve to question everything, rewrite the rules, and chase better answers, relentlessly. At the AWS Startup Zone, connect with the resources, expertise, and community you need to turn your boldest vision into reality.
From validating your first idea to scaling to millions of users, find everything you need in one place: expert guidance from AWS specialists, inspiring sessions from founders who've navigated your exact challenges, and hands-on demos of solutions built for startups like yours.
Three Ways to Accelerate Your Startup
Ask a Startup Expert Bar
Connect with AWS startup specialists for personalised guidance on technical architecture, go-to-market strategy or navigating AWS services. Get advice tailored to your stage and challenges to help you move faster and build smarter.
Theatre Sessions
Join curated sessions led by AWS experts, founders and builders covering the latest in AI/ML implementation, scaling infrastructure, fundraising strategies and technical best practices.
Customer Demos
Explore live demos from startups building on AWS, then connect with founders to discuss their architecture and lessons learned.
Get Startup Advice & Support:
Get unstuck, fast. Our startup experts provide one-on-one guidance on:
- Technical Architecture: Design scalable, cost-effective infrastructure that grows with you
- AWS Activate: Learn how to access up to $200,000 in credits and exclusive startup benefits
- AI/ML Strategy: Navigate foundation models, choose the right tools, and optimize inference costs
- Go-to-Market: Connect with AWS Partner Network resources and marketplace opportunities
- Security & Compliance: Build enterprise-grade security from day one to accelerate sales cycles.
- No appointment needed—just drop by and start the conversation that moves your startup forward.
Startup Theatre Agenda
8:00am-9:30am
Expo opens
9:00am-9:45am
Accelerate model customization with Amazon SageMaker AI
10:00am-11:00am
Keynote
11:15am-12:00pm
Welcome to Day One: AWS loves Startups
12:00pm-12:45pm
SaaS architecture patterns: Lessons from the field
Lunch
1:00pm-1:45pm
From Evals to Production: Deploying AI Agents at Scale
1:45pm-2:30pm
AI-DLC: Embedding AI Across Your Development Lifecycle
2:15pm- 2:45pm
Break
2:45pm-3:30pm
Navigating Europe's startup ecosystem: Investor and founder insights - Panel
3:30pm-4:15pm
How to Fail, Epicly: A Panel About Founder Mindsets to Avoid at All Costs
4:30pm-5:15pm
Networking
5:30pm-6:00pmExpo closes