GRAPHIC_Orange-rule_01

THE FASTEST CARS DESERVE
THE FASTEST CLOUD

FORMULA 1 is a battle between the world’s best drivers, but it’s also a battle of some of the world’s most innovative engineers. No other sport has been as dynamic in its evolution and embrace of new technology. While some of the tech goes to helping drivers, who are hitting speeds as high as 230 MPH, taking pit stops in under 2 seconds, and flying around corners with a force of 5G, much of it goes to enhance the experiences of its growing base of over a half a billion fans. This is why AWS is proud to be both the official cloud service and machine learning provider for FORMULA 1.

Here’s how it works:

Transforming
the Series

Technology has always played a central role in the evolution of the sport, but serverless and machine learning are changing how F1 automates, collects, analyzes, and leverages data to make decisions.

Increasing Action
on the Track

F1 is taking the competition to the next level by altering some of the rules around car design. F1 simulates these changes using AWS High Performance Compute services to make sim cycles faster and more sophisticated.

Delivering Deeper
Insights

F1 uses Amazon SageMaker to build machine learning models that help fans better understand the split-second decisions made by a driver or pit crew that can dramatically affect the outcome.

GRAPHIC_Orange-rule_01

IN THE NEWS

GRAPHIC_Orange-rule_01

ACCELERATING THE FAN EXPERIENCE

Want to look under the hood and see how it’s done? Learn more about how AWS and F1 are using data to teach Amazon SageMaker complex machine learning algorithms that deliver new insights and increase action for fans, predicting outcomes with impressive accuracy as races unfold, and using data to design the next race car. 

Read more ›
F1 eBook Cover(2)
GRAPHIC_Orange-rule_01

IT STARTS WITH THE DATA

During a FORMULA 1 Grand Prix every car contains 120 sensors which generate 1.1M telemetry data points per second transmitted from the cars to the pits. This real-time data is combined with over 69 years of historical race data stored on S3 to inform fans and teams about the unparalleled track-side decision making.

IMAGE_CarData_MOBILE-03
IMAGE_CarData_04
Car-data-HEADER_02
Track-Graphic-MOBILE_02
IMAGE_TrackData_03
Track-data-HEADER_02
GRAPHIC_Orange-rule_01

SHIFT THE FAN EXPERIENCE INTO GEAR

By sourcing historical data and using it to teach Amazon SageMaker complex machine learning algorithms, F1 can predict race strategy outcomes with increasing accuracy for teams, cars, and drivers. These models are then able to predict future scenarios using refreshed realtime data as Grand Prix races unfold to deliver a rich and engaging fan experience.

DIAGRAM_MLwF1_MOBILE-03
Diagram_MLwF1_HEADER
IMAGE_Car_01

Getting Started With Professional Services

In 2018 F1 engaged with the AWS Professional Services team, who has since delivered two models to support race graphics: Pit Stop Advantage in March 2019, and Battle Forecast in July 2019. F1 continues to innovate with the Professional Services team and Amazon ML Solutions Lab Team to accelerate development of F1 Insights by prototyping use cases and develop new proofs of concept. The ProServ team then helps F1 get models in to production and integrated into the F1 infrastructure.

Ready to get Started?
Learn more about working with AWS Professional Services