With every pass, touchdown, and defensive play, AWS and NFL Next Gen Stats were there using machine learning to show just how incredible these plays were.
Amazon CTO Werner Vogels details how the Seahawks built a data lake on AWS to improve talent evaluation, player health and recovery times, and game planning.
AWS and Bundesliga are giving fans a deeper understanding of soccer’s skills and strategies
AWS and NFL Next Gen Stats use thousands of data points to help Christian McCaffrey prove that he’s not afraid to leap before he looks.
With every pass, touchdown, and defensive play, AWS and NFL Next Gen Stats were there using machine learning to show just how incredible these plays were.
Amazon CTO Werner Vogels details how the Seahawks built a data lake on AWS to improve talent evaluation, player health and recovery times, and game planning.
One of the world’s most watched professional football leagues is using AWS technology to bring fans deeper insights into the game
AWS and NFL Next Gen Stats use thousands of data points to help Christian McCaffrey prove that he’s not afraid to leap before he looks.

CHANGING THE GAME
Machine learning, Artificial Intelligence, and high performance computing are ushering in the next wave of technical sports innovation. Teams, leagues, broadcasters, and partners are using AWS to build data-driven solutions, helping organizations like Formula 1 redesign their cars, NFL teams train their players, NBA teams connect with their fans, and so much more. Technology is changing the game. And AWS is how.
Unlocking Data's
Potential
Data’s transformative potential is often limited by fragmented and incompatible formats and storage solutions. Learn how some of the world’s largest sports organizations have successfully consolidated existing data, extracted new data using AI, and analyzed data in real time at scale to drive new efficiencies and monetize new business models, and how to apply these solutions to any industry.
Engaging and
Delighting Fans
Customers expect more than ever before, and machine learning can help surface solutions and generate insights that delight as businesses compete for share of both mind and wallet. Sports organizations and their broadcast partners enhance the fan experience before, during, and after games through near real-time insights like the NFL Next Gen Stats, Six Nations Rugby, Clippers CourtVision, and F1 Insights.
Increasing Pace of
Innovation
Keeping up in a quickly changing world means constant reinvention, and often conventional models are too slow. Sports organizations are innovating in the AWS Cloud, like F1 using AWS HPC to improve vehicle performance, the Seattle Seahawks building improved training initiatives, and teams and leagues tracking player health and performance and scaling their use of customer data to better serve their audiences.

THE DATA TELLS THE STORY
Ready to see more? Here are just a few examples of how AWS is helping customers and partners engage their fans, train their teams, and transform the business of sports.

AWS SPORTS STORIES

EVOLVING SPORTS WITH AI
The sports industry’s use of AI technologies are driving four major shifts.
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real-time
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AUTOMATION
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PREDICTION
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DYNAMIC
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real-time
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Delayed to real-time
Analogue data collected and analyzed by hand meant that live commentators provided color, and not much else. Now, fans, on-air talent, and teams benefit from automated data collection through sensors and cameras, and high performance computing means insights and analysis built using machine learning models—like the impact of an F1 car choosing to pit—can be processed and delivered in near real-time.
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AUTOMATION
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Manual to automatic
Automating time-consuming, unreliable, and mundane tasks frees up valuable resources. From ML models that forecast ticket sales or predicting the probability of a catch, to NASCAR using AI services to automatically tag media by detecting objects and translating speech to text, AI is allowing humans to do what they do best—more creative and strategic work.
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PREDICTION
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Reactive to predictive
Coaches and teams forced to constantly react and change strategy, or to anticipate a play or action based on pure intuition, now have access to a treasure trove of predictive data during a match, game, or race, giving them the ability to make proactive and informed real-time decisions during a game—like an NFL coach pulling a player right before they run out of steam.
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DYNAMIC
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Static to dynamic
Any sports fan will tell you that their sport is as much a mental game as it is physical. By giving fans access to data and insights through visually rich on-screen graphics and interactive second screen experiences, sports organizations and broadcasters can peel back the curtain on the nuance of decision making, enriching fan experiences both inside and outside the stadium—like Six Nations Rugby showing real-time insights during a ruck.

RESOURCES
Get Help From the Pros
AWS Professional Services is a global team of experts that can help you realize your desired business outcomes using the AWS Cloud
Engage with ML Experts
The Amazon ML Solutions Lab pairs your team with our experts to build new machine learning solutions for your business.
Get the Right ML Partner
AWS machine learning partners offer a range of consulting services and technologies to help you explore and build the right solutions