- Industry›
- Sports
Powered by AWS Machine Learning to create a better experience for fans, players, and teams.
Generative AI-powered video editing
How does AWS level up game day?
✔ Real-time data from the stadium: Comprehensive security capabilities to satisfy the most demanding requirements.
✔ Engaging and delighting Fans: With AWS generative AI, MLSE can create content faster to entertain fans like never before.
✔ Results in on-screen graphics: Build hybrid architectures that extend your on-premises infrastructure to the Cloud.
AI innovation: How NFL streamlined game-day analytics accuracy
he increasingly global NFL needed gen AI capabilities to enhance operational processes, particularly its use of sports analytics. A key area of focus was the creation of the "pressure probability" stat model—a machine learning (ML)–based model developed by AWS in 2023 that weighs the likelihood of a quarterback facing pressure during a passing play.
To deliver the stat model for the NFL, AWS processed over 90,000 passing plays using player tracking data and integrating critical variables. In parallel, AWS engineers automated the identification of blockers and rushers—replacing an error-prone and time-consuming manual task.
By utilizing advanced ML models, including graph neural networks, AWS has streamlined the pressure probability stat process, achieving over 99% accuracy in identifying player roles on the field.
Fuel generative AI innovation: lessons from sports leaders
Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.
Featured Stories
Discover how AWS Partners around the world are driving innovation for their customers
Explore our sports partners
Discover more
Did you find what you were looking for today?
Let us know so we can improve the quality of the content on our pages