Engage your fans like never before with workloads that apply data to better understand current fans while reaching new audiences, and to promote, monetize, and deliver unique experiences.
New ebook: Transforming the business of sports
Download the ebook to learn how AWS is revolutionizing the business of sports with immersive, predictive, data-driven technology.
From working with some of the world's leading sports organizations, we’ve learned that they expect more than just basic service from their technology partners—because great experiences speak louder than words. Get details on some of the exciting ways sports organizations are leading their customer journeys with AWS.
PGA Tour: Rapidly innovating a ROARing crowd experience
PGA Tour took a conceptual idea of measuring and reporting the level of crowd roar at live golf events through a customized app, giving real-time insight into where exciting play action is happening.
Real-time data from beginning to endzone for the NFL
Discover how the NFL has used AWS to deliver over a dozen Next Gen Stats by taking training data and stadium data and applying machine learning models to use or in real-time during games.
AWS powers the NHL
Learn how the NHL and AWS have jointly developed three stats as part of the NHL Edge IQ Platform. These are shot analytics and save analytics (2021), and, more recently, face-off probability (2022), with more planned for the upcoming season.
Sportsbet uses AWS to support agile business growth and innovation
By migrating its mission critical data services to a lake house architecture on AWS, Sportsbet is unlocking improvements in productivity, performance, and agility.
Take fan engagement to the next level
With AWS, sports organizations can capture first-party data, promote and monetize experiences, and activate solutions.
Select related AWS services
What businesses can learn from sports leagues
How to create emotional connections and build loyalty with your customers
Innovate with key industry partners
Discover offerings from a network of industry-leading AWS Partners specializing in sports fan engagement.
Accedo offers a combination of the products and services needed to support customers at every stage of the video business journey, from strategy, design, and conception through to delivery and post-launch optimization.
LiveLike is an audience engagement platform that transforms digital users into engaged fans through customized, interactive experiences.
Engaging millions of sports fans every day, Pulselive are responsible for creating, developing, and managing digital platforms, for some of the biggest names and events in global sport.
See related presentations, articles, customer success stories, blogs, and more.
Formula 1: Using Amazon SageMaker to Deliver Real-Time Insights to Fans
In this special live segment of This is My Architecture, you’ll see what’s under the hood of Formula 1's F1 Insights.
DAZN leverages Amazon Rekognition Custom Labels to score big with Nippon Professional Baseball fans
The team built the new NPB feature using real-time match data from Stats Perform and Amazon Rekognition Custom Labels ML and video analysis technology from AWS.
Demonstrating shoppable TV for monetization in sports
The concept uses various technologies such as machine learning and computer vision, non-intrusive user experience, and 3D modeling to facilitate converting viewers to buyers.
With distributed edge computing, Sportable can deliver game changing insights for rugby in real time
Match Tracker passes data from the players and balls through neural networks, which classify the game events and scenarios to calculate important player and team metrics.
StellarAlgo taps into the value of sports fan data using AWS
StallarAlgo provides its customers the opportunity to create measurable returns through aggregating fan data.