WHY BUNDESLIGA CHOOSES AWS

Germany’s premier national football league is using AWS artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services to deliver real-time statistics that improve insights into game strategy and outcomes, and recommend personalized match footage for fans across mobile, online, streaming, and television broadcasts.

Engaging and Delighting Fans

By using AWS, the Bundesliga is providing advanced real-time statistics and in-depth insights called Bundesliga Match Facts, and will bring personalized experiences to its fans. With over 500 million Bundesliga fans around the world, they will gain more advanced insights into players, teams, and the league because AWS’s leading technology will deliver a more personalized experience and the next generation of statistics.

Enhancing the Broadcast Product

Bundesliga uses AWS machine learning, AI, analytics, and other innovative technologies to improve the broadcast product and explore new distribution formats to increase the global Bundesliga fan base. By using AWS Media Services, Bundesliga games are being streamed with more flexibility and interactivity than ever to global fans, live and time-shifted within the event-stream on the IP-enabled device viewers prefer.

Improving Business Operations

With AWS, Bundesliga will transform business operations to help the league and clubs build services, automate processes, enhance data usage, and be more cost efficient, while better understanding the outputs of what is produced. By working with AWS Professional Services, Bundesliga has already reduced operational costs by 75% with a highly scalable serverless streaming infrastructure.

 

ENGAGING THE FANS

Bundesliga leverages AWS’s unmatched set of cloud services, including machine learning and analytics, to produce its set of advanced statistics, Bundesliga Match Facts. AWS and the Bundesliga are the first to deliver this unique combination of real-time advanced statistics and game analyses to soccer fans around the world. 

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APPLYING MACHINE LEARNING TO THE DATA

By using AWS’s broad range of cloud-based machine learning capabilities, Bundesliga is providing deeper insights in the game. 

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