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WHY BUNDESLIGA CHOOSES AWS

“Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.” 

- Christian Seifert, CEO of Bundesliga

“Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.” 

- Christian Seifert, CEO of Bundesliga

Germany’s premier national football league is using AWS artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services to deliver real-time statistics to predict future plays and game outcomes, and recommend personalized match footage for fans across mobile, online, streaming, and television broadcasts.
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Engaging and Delighting Fans

By using AWS, the Bundesliga is providing advanced real-time statistics and in-depth insights called Bundesliga Match Facts, and will bring personalized experiences to its fans. With over 500 million Bundesliga fans around the world, they will gain more advanced insights into players, teams, and the league because AWS’s leading technology will deliver a more personalized experience and the next generation of statistics.

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Enhancing the Broadcast Product

Bundesliga is using AWS machine learning, AI, analytics, and other innovative technologies to improve the broadcast product and explore new distribution formats to increase the global Bundesliga fan base. By using AWS Media Services, Bundesliga games are being streamed with more flexibility and interactivity than ever to global fans, live and time-shifted within the event-stream on the IP-enabled device viewers prefer.

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Improving Business Operations

With AWS the Bundesliga will transform its business operations to help the league and its clubs build services, automate processes, enhance its use of data, and be more cost efficient, while better understanding the outputs of what is produced. By working with AWS Professional Services, Bundesliga has already reduced its operational costs by 75% with a highly scalable serverless streaming infrastructure.

Engaging the Fans 

Bundesliga leverages AWS’s unmatched set of cloud services, including machine learning and analytics, to produce its set of advanced statistics, Bundesliga Match Facts. AWS and the Bundesliga are the first to deliver this unique combination of real-time advanced statistics and game analyses to soccer fans around the world. 

  • AVERAGE POSITIONS
  • xGOALS
  • SPEED ALERT
  • AVERAGE POSITIONS
  • AVERAGE POSITIONS

    Fans will now be able to see the positioning of a team’s players on the pitch and gain insight into the team’s intended playing style. Average Positions provides new insights based on analysis performed on data captured from tracking a player’s average location on the field, which is then displayed in real-time. This allows viewers to identify the current momentum on the field and understand tactical changes. The new statistic will help pinpoint if a team is setting up in an attacking or defending style, pressing up the middle, or utilizing the wings. 

  • xGOALS
  • xGOALS

    With xGoals, or Expected Goals, the Bundesliga can now assess the probability of a player scoring a goal when shooting from any position on the field. The goal probability is calculated in real-time for every shot to give viewers insight into the difficulty of a shot and the likelihood of a goal.

  • SPEED ALERT
  • SPEED ALERT

    Speed Alert displays how fast a player can sprint at any given time during a match, as well as help provide a ranking of players by comparing the maximum speed between players, teams, seasons, and all-time Bundesliga records. Speed Alert provides the 500 million Bundesliga fans from across 200-plus countries worldwide an engaging way to validate their assumptions on who some of the fastest players are.

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“We at Bundesliga are able to use this advanced technology from AWS, including statistics, analytics and machine learning, to interpret the data and deliver more in-depth insight and better understanding of the split-second decisions made on the pitch. The use of Bundesliga Match Facts enables viewers to gain a deeper insight into the key decisions in each match."

- Andreas Heyden, Executive Vice President of Digital Innovations for the DFL Group

“We at Bundesliga are able to use this advanced technology from AWS, including statistics, analytics and machine learning, to interpret the data and deliver more in-depth insight and better understanding of the split-second decisions made on the pitch. The use of Bundesliga Match Facts enables viewers to gain a deeper insight into the key decisions in each match."

- Andreas Heyden, Executive Vice President of Digital Innovations for the DFL Group

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APPLYING MACHINE LEARNING TO THE DATA

By using AWS’s broad range of cloud-based machine learning capabilities, Bundesliga is providing deeper insights in the game. 

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IN THE NEWS

Germany’s DFL Taps AWS Media Services for New Live Streaming Platform

Bundesliga is using AWS Media Services to power its new live streaming service. Using AWS Media Services, DFL can bring Bundesliga games with more flexibility and interactivity than ever to global fans, live and time-shifted within the event-stream on the IP-enabled device viewers prefer.

The tech behind the Bundesliga Match Facts xGoals: How machine learning is driving data-driven insights in soccer

Using Amazon SageMaker, xGoals can objectively evaluate the goal-scoring chances of Bundesliga players shooting from any position on the playing field. This blog breaks down the tech that is powering this Bundesliga Match Fact.

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PRODUCTS POWERING
BUNDESLIGA MATCH FACTS

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