Benefits of Matching with Trusted Providers
Matching with LiveRamp
LiveRamp’s enhanced identity resolution solutions are designed to connect fragmented consumer touchpoints to the best representation of a person or household to drive accurate insights and build personalized marketing experiences. You can translate common identifiers into a stable, pseudonymous key (RampID), connect data with other trusted parties, and use pseudo-identifiers with hundreds of media destinations for marketing and advertising use cases.
Matching with TransUnion
TransUnion’s TruAudience Identity solutions bring advanced identity resolution capabilities for data unification, enrichment, and audience segmentation use cases. You can improve your data quality by removing errors and adding new insights to help better understand your customers. With TransUnion, you can verify, correct, and de-duplicate your records and link disconnected data sets to more effectively interact with customers, and deliver highly-relevant, consistent experiences.
Matching with Unified ID 2.0
Unified ID 2.0 (UID2) leverages encrypted email and phone number records and provides an open-source digital identity framework for advertising and marketing use cases. AWS customers can use AWS Entity Resolution to generate UID2s by matching their customer records with media publisher insights for campaign execution and measurement.
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