Amazon Location Service

Geofences and Trackers

Amazon Location Service Tracking and Geofences provides end-to-end visibility into your operations and resources with real-time tracking and monitoring. Set up geofences to create virtual boundaries and receive instant notifications on asset movements. Leverage these insights to enhance asset utilization, streamline productivity, and optimize efficiency across your organization. Gain a comprehensive understanding of your business by tracking the location, status, and performance of critical assets. Use these insights to make informed decisions that drive tangible improvements, whether you manage a fleet, field workforce, or track customer foot traffic. Real-time asset tracking empowers you to operate more effectively, reduce costs, and deliver greater value to your customers

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Key Features

Asset Tracking

Provide real-time visibility into the historical and current location of vehicles, staff, equipment and other mobile-assets

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Alert on Entry and Exit Events

Create virtual boundaries and receive alerts when assets enter or exit predefined geospatial areas. Filter events based on criteria like distance traveled to drive efficiency

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Geofence Event Forecasting

Predict future asset movements and and potential geofence events, based on current position and speed of asset, to enable proactive planning and optimization of operations

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Verify Position Integrity

Verify the position being reported from a mobile device or asset. Detect any spoofing or VPN usage that could compromise data integrity. Cross-reference multiple sources, including GPS and WiFi

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Highly Detailed Geofences

Create geofences with up to 100K vertices to support administrative boundaries such as countries. Evaluate positions in near-real-time

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Datapoints

100K

Vertices per geofence

75M

Geofences per AWS account

7M+

Geofence evolutions daily

15+

Store your data privately, in 15+ regions, and build HIPPA ready tracking

Use Cases

Streamline Fleet Operations

Gain real-time visibility into your fleet's locations and movements with Amazon Location Service. Monitor vehicle routes, receive alerts when drivers enter or exit predefined zones, and leverage this location data to optimize dispatching and routing decisions. Reduce operational costs, improve customer service, and enhance driver safety by making informed, data-driven choices about your fleet's activities.

Monitor and Control Critical Assets

Utilize Amazon Location Service to track the real-time location and status of your valuable equipment, inventory, and other mobile assets. Set up geofences to receive alerts on unauthorized movements or removals, enhancing security and compliance. Use this location visibility to improve asset utilization, optimize maintenance schedules, and ensure your critical resources are accounted for at all times. Always monitor your heavy machinery, IT hardware, or retail inventory with precision, reduce losses, and make more informed operational decisions.

Location-based Marketing

Unlock the power of location data to supercharge your geomarketing efforts. Use Amazon Location Service to set virtual boundaries around competitor locations, events, and high-traffic areas. Trigger personalized ads, offers, and notifications when customers enter these geofenced zones. Analyze foot traffic patterns to optimize ad placements and uncover prime sites for new business locations. Monitor customer movements within your own geofenced spaces to gain deeper insights on browsing behaviors and path-to-purchase. Combine real-time location tracking with precision geofencing to deliver hyper-targeted, contextual engagement that drives sales and loyalty in the physical world.

Strengthen Safety and Security

Amazon Location Service Geofencing enables you to set up virtual boundaries around secure areas, restricted zones, and other critical locations. Receive instant alerts when unauthorized personnel or assets enter or exit these predefined geofences. Leverage this real-time location monitoring to enhance workplace safety, deter trespassing, and ensure regulatory compliance. Whether you manage a manufacturing facility, construction site, or corporate campus, geofencing empowers you to maintain tighter control over access, improve incident response, and protect your people, property, and assets.

Enhance Supply Chain Visibility

Leverage Amazon Location Service to track shipments and deliveries across your entire supply chain. Define geofences around distribution centers, stores, and other key facilities to monitor the movement of inventory and assets. Use real-time location data to improve inventory management, optimize logistics planning, and deliver a superior customer experience. Gain end-to-end visibility into your supply chain operations, identify bottlenecks, and make data-driven decisions that drive efficiency and responsiveness.