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For BMW Group—an organization with 150,000 employees who all rely on data to drive innovation—robust data governance is where amazing automotive experiences start. Ruben Simon, product owner Cloud Data Hub at BMW AG, joins a panel at AWS re:Invent 2023 to talk about what fit-for-use data means to the business. And how in its years-long journey with AWS, BMW Group has centralized data handling through its Cloud Data Hub to increase data quality and access. The balance, says Simon, is building data governance that works while giving teams enough freedom and flexibility to innovate.
We want to have a good offering for our users, for our customers—and we had to do something different. This is when we started our journey with AWS some years ago […] What we wanted to have is innovative freedom for our data provider and data consumers.”
BMW Group è uno dei principali produttori mondiali di automobili e motocicli premium, comprendente i marchi BMW, BMW Motorrad, Mini e Rolls-Royce. BMW Group ha riprogettato e migrato i suoi data lake on-premise nel cloud utilizzando Amazon Web Services (AWS) per innovare ed espandersi al fine di soddisfare la domanda dei suoi stakeholder in tutto il mondo. Il Cloud Data Hub (CDH) aziendale elabora e combina dati anonimizzati raccolti dai sensori dei veicoli e da altre fonti all'interno dell'organizzazione rendendoli più fruibili ai team interni per la creazione di applicazioni rivolte ai clienti e ai dipendenti. BMW Group si affida ad AWS per ottenere l'agilità e la flessibilità necessarie per democratizzare l'utilizzo dei dati su larga scala e accelerare l’innovazione.
At the AWS Summit Berlin 2018, BMW Group presented a deep dive into the journey from an on-premises, monolithic application to a microservices-based platform in the cloud.
In this session, we will explore the BMW Cloud Data Hub, and how BMW and AWS have teamed up to accelerate data driven innovation enterprise-wide. We'll then switch gears to discuss the AWS Autonomous Driving Data Lake reference architecture to learn how customers manage the challenge of ingesting, transforming, labeling, and cataloging massive amounts of data to develop automated driving systems by using Amazon EMR, Amazon S3 and Amazon SageMaker Ground Truth, among others.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.