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AWS Solutions Library

Overview

Amazon Marketing Cloud Insights on AWS helps advertisers analyze and improve advertising and marketing campaigns that run on Amazon Ads. The AWS services deployed in this AWS Solution help store, query, evaluate, and visualize reporting from the Amazon Ads API and Selling Partner API (SP-API). It uses preconfigured components with an AWS Cloud Development Kit (AWS CDK) to provision AWS services and accelerate and automate deployment time.

Analysts and developers with active Ads API and SP-API credentials can use the combined data to understand how their advertising efforts impact their sales compared to baseline sales activity. For example, an advertiser can use this solution to combine Amazon Marketing Cloud (AMC) results from brand campaigns using the Ads API and organic sales from Vendor Central with the SP-API to unify their advertising exposures with other data sources, including non-ad-attributed sales. The solution automates workflows to analyze ad campaign lift, prioritizes high-performing segments for increased ad spending, and reduces wasteful spending.

Benefits

Automatically provision AWS services for storing, querying, analyzing, and visualizing data.

Quickly build dashboards to track and monitor the performance of ad campaigns.

Consolidate data from multiple sources into a single, unified view.

How it works

You can automatically deploy this architecture using the implementation guide and the accompanying AWS CloudFormation template.

Open implementation guide

About this deployment

  • Version: 3.1.3
  • Released: 7/2025
  • Author: AWS
  • Est. deployment time: 10 mins
  • Estimated cost: See details

Deploy with confidence

Everything you need to launch this AWS Solution in your account is right here

We'll walk you through it

Get started fast. Read the implementation guide for deployment steps, architecture details, cost information, and customization options.

Open guide

Let's make it happen

Ready to deploy? Open the CloudFormation template in the AWS Console to begin setting up the infrastructure you need. You'll be prompted to access your AWS account if you haven't yet logged in. 

Launch in the AWS Console

Related content

Selling Partner API

The Selling Partner API (SP-API) helps Amazon selling partners programmatically access their data on orders, shipments, payments, and much more.
Find out more about the Selling Partner API 

Amazon Ads API

The Amazon Ads API enables Amazon advertisers to programmatically manage advertising operations and request data from properties (such as Sponsored Products) or platforms (such as AMC).
Find out more about the Amazon Ads API 

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