The generative AI solution built for the future of advertising and marketing
Amazon Nova is a new generation of foundation models (FMs) that deliver frontier intelligence and industry leading price-performance. Amazon Nova helps agencies, brands, media companies, and advertising and marketing technology organizations create high impact, on brand content with unprecedented speed and scale.
Amazon Nova foundation models
Amazon Nova generally available (GA) foundation models include Pro and Lite, two tiers of multimodal understanding FMs which combine text, images, and video inputs to text output; Amazon Nova Micro, a fast and price-performant text-to-text model;
Amazon Nova Reel, a multi-shot video generator up to 2-minutes in length; and
Amazon Nova Canvas, an image generator with custom model fine-tuning.
Benefits
Explore the benefits of using AWS Advertising & Marketing
Unleash limitless creativity
Amazon Nova goes beyond simply automating content, images, or video creation -it empowers creators to push the boundaries of what's possible. Leverage natural language prompts to ideate and iterate on captivating campaign concepts, visuals, and messaging that engage your audience and elevate your brand.
Achieve unparalleled efficiency and scalability
Whether you need to produce dozens of video or image variations or ensure your content is relevant across the globe, Amazon Nova delivers speed and scale, with unmatched price-performance. Reduce your time to market from weeks to hours, and effortlessly create high-fidelity assets at the volume your campaigns demand.
Build trust and maintain brand integrity
Amazon Nova puts responsible AI at the forefront, helping you uphold the highest standards of quality, safety, and compliance. Advanced content filtering, uncapped intellectual property (IP) indemnity, watermarking, and comprehensive content monitoring give you the confidence to create impactful advertising and marketing materials while minimizing risks.
Deliver globally relevant, locally resonant content
Amazon Nova's advanced natural language understanding and ability to translate across 200+ languages ensures your advertising and marketing content connects with audiences worldwide. Its ability to modify visuals, scenes, and copy for local relevance helps you maximize global campaign impact.
Use cases
Explore AWS Advertising & Marketing use cases
Advertising campaign creative concept and brief development
Rapidly retrieve insights from a company’s brand book, product descriptions, previous advertising campaigns, and existing marketing materials to generate campaign brief development in minutes instead of weeks using Amazon Nova Pro. With Amazon Nova Canvas and Amazon Nova Reel, help creative teams develop images and videos that reflect the brand attributes and customer requirements with accuracy, resulting in high-quality campaign images, video, and copy. Amazon Nova Reel enables the generation of multi-shot videos up to 2-minutes in length and style consistency across shots.
Display and video advertising generation
Create high-quality images and videos for display and video campaigns, with the best price-performance, reducing time-to-activation from weeks to hours. With Amazon Nova Reel, advertisers can use text and natural language inputs to produce high-quality short-form videos, with state-of-the-art visual and temporal consistency. With Amazon Nova Canvas, advertisers can fine-tune the model on their intellectual property and proprietary data to generate fully customized images that align to their brand's identity and product imagery, using natural language inputs. Nova Reel and Nova Canvas help customers activate effective campaigns faster and more scalably, resulting in increased advertiser satisfaction, lower costs, and faster business growth.
Marketing assets creation, localization, and cross-language understanding
Using Amazon Nova Pro, Amazon Nova Canvas, and Amazon Nova Reel media companies like Hearst and LY Corporation (Yahoo! Japan), mar-tech companies such as Shutterstock and 123RF, and their customers, can leverage Amazon Nova’s multi-modal input and content creation models for high-fidelity asset creation and localization. They can more easily and effectively create and localize media and marketing assets at scale, including copy, images, and videos, with superior language reasoning, translation into over 200 languages, and high-quality global scene and image modifications. With Amazon Nova Reel and Nova Canvas models, these companies and their customers can create and customize marketing materials to meet their global and local needs at scale, resulting in highly accurate, locally relevant copy, images, and videos that can be further improved with fine-tuning prompts offering flexibility andcontrollability to exceed local audience expectations around the world.
Customer innovation
Customer innovation
Hearst uses Amazon Nova Pro to accelerate content creation at scale
"Amazon Nova Pro surprised me with the details and eloquent summaries it was able to extract from video content. We are looking forward to leveraging these video and document understanding capabilities. Its advanced document understanding promises the ability to enhance business workflows, offering faster and more efficient data processing solutions. And its video understanding capabilities offer the opportunity to use more sources of information for research and content creation at scale, enhancing our subscriber experiences."Peter Goldstein, Chief Product and AI Strategist at Hearst
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Dentsu Digital uses Amazon Nova Reel to produce breathtaking video content
"Amazon Nova seamlessly integrates into our creative process, enabling us to produce breathtaking video content with superior background aesthetics. It empowers our teams to explore creative avenues more freely, turning what used to take weeks into days"Satoru Yamamoto, Executive Officer
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Amazon Ads uses Amazon Nova to remove barriers for sellers and advertisers
On average brands leveraging Amazon Nova creative content generation models are using twice as many images per advertised product, shifting budgets to what’s driving the best results
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Shutterstock uses Amazon Nova Canvas to elevate the prompting experience
Retail and consumer goods companies can quickly detect supply chain disruptions and reallocate inventory to prevent stockouts and lost sales with Amazon Nova Pro, which uses Chain of Thought prompting to break down complex tasks into a sequenced, actionable plan.
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123RF uses Amazon Nova Pro to simplify the creative design process
"With Amazon Nova Canvas and Amazon Nova Reel, we are able to harness the power of generative AI to simplify the creative design process with smarter, faster, and easier-to-use tools for creators producing visual media. Having a library with over 200 million images and videos, means that Amazon Nova FM’s leading price-performance, speed, cross-language reasoning, and content moderation at scale are key. We’re excited to deliver these new capabilities to our customers and creators around the world.”Phoebe Liew, Chief Technology Officer, 123RF
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NTT Data uses Amazon Nova to streamline ad production
“Through the AWS Japan Generative AI Acceleration Program, we confirmed the feasibility of implementing an automated generative AI solution that significantly reduces advertisement production time by piloting Amazon Nova. Previously, our customers spent weeks creating and refining advertising copy, ad image styles, and ad image production. By utilizing Amazon Nova Canvas for ad image generation, customers could surely generate multiple ad image variations at scale and quickly. We believe that Amazon Nova offers high processing speed, strict data security, and reasonable cost efficiency, helping us with our mission to accelerate our customers' digital transformation journey.”Yoshiharu Okuda, Head of Generative AI Business Strategy Office
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