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AWS at NAB 2026

AWS at NAB 2026

April 19-22, 2026 | Las Vegas Convention Center | Las Vegas

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Create. Connect. Captivate.

From the stadium to the newsroom, AWS is empowering media and entertainment companies move beyond the boundaries of traditional workflows to engage their users wherever they are, and to deliver more unique and personal experiences across multiple platforms. At NAB 2026, AWS is demonstrating how media and entertainment companies are using AWS’s purpose-built cloud and AI services to create content at scale to meet multi-channel demands with generative AI, connect global teams through seamless cloud-native workflows, and captivate audiences with deeply personalized, data-driven experiences. Stop by the AWS booth for immersive demonstrations, take the Cloud Court Challenge in the West Hall Lobby, and watch one of our many sessions at the AWS Theater to explore the innovation media companies are already making with the cloud.

Demonstrations that deliver

Visit the AWS main booth in the West Hall and experience demos across four main areas: Content Creation, Media Lifecycle Management, Multi-Platform Distribution, and Revenue Generation. Each area has multiple demos that will provide solutions you can start implementing after the event. Additionally, watch our Podcast streaming live shows and talk to our experts in the Builder Zone with service teams like AWS Elemental Media Services, Storage, Amazon CloudFront, Amazon Nova, and the Unified Operations Management team.

Game on: Try the Cloud Court Challenge

Show off your free throw form in the West Hall Lobby. AWS and Maple Leaf Sports & Entertainment (MLSE) are bringing an AI-enabled, digital basketball shooting experience to NAB Show 2026 in the West Hall Lobby. Attendees can take three free throw shots that are instantly analyzed by MLSE’s biomechanical engine to generate a personalized digital player card with their shooting stats and visual persona. In this hands-on experience, participants will learn how the latest AWS AI and cloud technologies deliver real-time shooting insights that help professional basketball players and coaches perfect their technique through detailed data analysis and computer vision. And see how AWS Elemental Inference is changing the game by receiving a personalized vertical video of your basketball challenge.

Amazon Entertainment Loft

Want to expand your experience with Amazon? Explore the new Amazon Entertainment Loft on the 2nd floor concourse overlooking the AWS booth (location W235LMR, West Hall, Level 2). Walk through four rooms and watch Amazon Fire TVs demonstrating new capabilities in Prime Video streaming entertainment, sports, and games or play games on Amazon Luna. Stop by to network, play the latest games, and talk with Amazon subject matter experts.

AWS Theater and Builder Lab

Learn from AWS technical leaders, AWS Partners, and customers to hear how they are accelerating innovation during a session at the AWS Theater. We’ll cover key industry topics including generative AI in media, monetization, and more. Don’t miss the Startup and Studio Spotlight on Wednesday where AI-production studios will share how they are using AI to optimize production and accelerate innovation.Additionally, register for one of our instructor-led workshops at the AWS Builder Lab, located on the back side of the AWS Theater. Choose from multiple 90-minute workshops designed to give you practical, hands-on experience with cutting-edge AWS technologies. Register here

Experience the latest media technology AWS Elemental Inference

Don’t miss the opportunity to see the power of AWS Elemental Inference at NAB Show 2026 – AWS Elemental’s newest AI service for video workloads. See firsthand how AWS Elemental Inference works at our Cloud Court Challenge in the lobby, hear from Fox Sports about how they are using the service, and dive deep with the technology at the AWS booth, where hands-on demos will showcase how AWS Elemental Inference is revolutionizing content creation, streamlining production workflows, and enabling media companies to captivate audiences like never before. Whether you're shooting hoops in the lobby or exploring demos on the show floor, you'll see firsthand how AWS is removing technology constraints and empowering the limitless studio.(Image courtesy of Fox Sports)

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