NRF 2025
The Future of Retail: Connected, Cutting-Edge, Customer-Obsessed
Join Amazon Web Services (AWS) at NRF 2025: Retail’s Big Show. See generative AI and cutting-edge technologies in action with AWS, Amazon, and AWS Partner demonstrations. Listen to innovative Big Ideas sessions, curated TechTalks, and experience the latest in retail trends, and technologies and more.
January 12-14: Conference & Expo
New York City, New York
Jacob K. Javits Convention Center
Request a guided booth tour or meet with one of our industry experts.
AWS Booth 5438
Keynote
A conversation with Doug Herrington, CEO, Worldwide Amazon Stores
Sunday, January 12, 3:30 PM – 4:00 PM
Javits North, Level 5, SAP Theatre
Doug Herrington, CEO for Worldwide Amazon Stores, will talk about how Amazon continues to evolve to meet the needs of customers. Herrington will share lessons he’s learned from Amazon’s successes and failures, how robots and automation are reshaping Amazon’s operations and improving employee safety, and how amazon is approaching the game-changing opportunities created by generative AI.
Matthew Shay
President and CEO
National Retail Federation
Doug Herrington
CEO
Worldwide Amazon Stores
AWS Big Idea sessions
Hear from our customers and AWS Partners in our Big Ideas Sessions.
Kids' smart device company, Gabb, doubles down on Prime shopping benefits to boost brand trust
Sunday, January 12, 11:45 AM - 12:15 PM
Expo, Level 3, Expo Stage 4
Since fall 2023, kids’ smart device company Gabb has been leveraging Buy with Prime across its site to build customer trust while working to establish itself as the leader in safe technology for families. Following a breakthrough first year, with $1.4 million in revenue growth attributable to Buy with Prime, Gabb is doubling down on its investment in the ecommerce solution. In this discussion we explore why trust is so critical to Gabb’s shopper experience, and why the smart device pioneer is tapping into Amazon and the trust of Prime to build out an ecommerce experience that their customers love.
- Kim Lewis, UX Leader, Amazon Buy with Prime
- Russ Hannig, VP Growth Marketing, Gabb
Max Mara boosts performance and customer experience with ecommerce modernization
Sunday, January 12, 3:15 - 3:45 PM
Expo, Level 3, Expo Stage 4
Learn how Max Mara Fashion Group built a modern ecommerce platform to enable faster web transactions, increase search visibility, and improve organic traffic acquisition. In this session, you’ll hear how Max Mara addressed real-world challenges and implemented practical solutions to transition from a traditional on-premises monolithic system to a modern cloud-based architecture, significantly enhancing the customer experience.
- Ravi Bagal, General Manager, Retail and Consumer Goods, Amazon Web Services
- Luca Pelli, Digital Director, Max Mara Fashion Group
- Matteo Stevani, IT Director, Head of Retail Application & Data Platform, Max Mara Fashion Group
Transforming retail with Just Walk Out: a fireside chat with GRIDSERVE
Monday, January 13, 3:30 - 4:00 PM
Expo, Level 3, Expo Stage 5
Join us for a fireside chat with GRIDSERVE Global, regarding their evolution from their leading UK-based sustainable energy and EV charging business, to a global platform business created to deliver world class net zero carbon EV transport networks and energy infrastructure at speed and scale. Toddington Harper, founder of GRIDSERVE Global, will share how Just Walk Out transformed the retail experience starting with GRIDSERVE’s Gatwick Electric Forecourt, discuss the key benefits Just Walk Out has had on EV charging operations, and share how the technology supports their mission. This session will also explore how frictionless retail technology integrates seamlessly into diverse environments, driving revenue, increasing throughput, and optimizing labor efficiency.
- Nathan O’Neill, Director of Technology, Just Walk Out
- Toddington Harper, Founder, GRIDSERVE Global and Co-Founder and CEO of GIGATONS
Empowering retail employees with game-changing generative AI applications
Monday, January 13, 2:15 - 3:00 PM
Expo, Level 3, Expo Stage 5
Generative AI is revolutionizing retail, and leading companies are building powerful applications to supercharge their employees. In this session, hear from a panel of retailers who have equipped their corporate and frontline staff with generative AI tools that boost creativity, decision-making, and the customer experience. NVIDIA will also share insights on how they collaborate with the industry to accelerate the transformative potential of generative AI. Join us to learn how to identify the right use case for your business and successfully build and deploy impactful generative AI applications.
- Krithika Ganesamoorthi, Global Solutions Architecture Leader, Amazon Web Services
- Mandeep Bhatia, SVP, Digital, Tapestry
- Andrew Sun, Global Business Development, AI for Retail, NVIDIA
- Oscar Mullin, VP of Technology, Head of Cloud Services, Data & AI, Mercado Libre
Using customer-centric technology to attract and convert consumers
Monday, January 13, 3:15 - 3:45 PM
Expo, Level 3, Expo Stage 5
In this session, you'll learn how retail and consumer goods leaders can adopt the same technology used to power the Amazon.com customer experience. Amazon will share how they are continuously developing new AI-powered tools, like visual search, digital shopping assistants, and virtual try-on to help consumer find and buy the right products. You’ll also hear from leading retail and consumers goods companies about how they are adopting technology that originated from Amazon, like Amazon Ads and Amazon Web Services, to more efficiently and effectively identify, reach, convert, and retain customers across channels.
- Scott Rosecrans, VP Generative AI Business Development for AWS, Amazon Web Services
- Rajiv Mehta, Vice President, Search and Conversational Shopping, Amazon
- James Leech, Chief Product Officer, Sainsbury’s
- Neil Folgate, SVP, Global Marketing, iHerb
Featured demos at NRF
AWS, Amazon, and AWS Partners offer leading solutions for smart stores, digital commerce, customer engagement, advanced data and insights, merchandise planning, intelligent supply chain, and IT operations. We bring these solutions together with modern architecture to serve your customers seamlessly across all channels.
Smart stores
Reimagine the in-store experience with generative AI, computer vision, retail media, RFID, Amazon Just Walk Out, and more. Elevate customer engagement and optimize store performance with cutting-edge technologies for a future-ready, seamless shopping journey.
Digital commerce
Transform digital customer-retailer interactions by leveraging cutting-edge technologies like artificial intelligence, augmented reality, and advanced personalization to create frictionless, immersive shopping experiences. Discover how you can attract and convert more customers by offering Prime shopping benefits on your ecommerce site.
Retail operations
Optimize every aspect of your retail operations, from demand forecasting and supply planning to efficient supply chain management. Deliver compelling assortments and exceptional customer service to your shoppers and achieve higher revenue, reduce costs, while hitting sustainability targets.
Customer engagement
Drive engagement and loyalty with a customer-obsessed, data-driven approach. Leverage advanced artificial intelligence and machine learning (AI/ML) capabilities along with robust predictive analytics to deliver personalized marketing and a frictionless, connected shopping experience across all channels.
Generative AI
Discover how Amazon Bedrock and Amazon Personalize can be used to deliver hyper-personalized customer experiences across multiple touchpoints—such as social ads, emails, and websites—tailored to shoppers throughout their journey, from discovery and search to purchase and post-purchase interactions.
AWS Partner demos
Explore featured AWS Partner demos showcasing modern purpose-built solutions focused on generative AI, immersive commerce, intelligent consumer insight and engagement, sustainability, supply chain, and more.
Platinum AWS sponsors
Featured AWS Partners
Discover purpose-built retail and consumer goods solutions and services from an extensive network of over 170 industry-leading AWS Partners with demonstrated technical expertise and proven customer success in building industry-specific solutions on AWS.
Visit AWS booth 5438 to meet NRF 2025 featured AWS Partners driving innovation with modern technology for retail and consumer brands.
Amazon technologies
Visit our booth to hear the latest in retail innovations from our Amazon team of experts.
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View our Retail and Consumer Goods attendee guide for an overview of AWS at NRF 2025.
AWS TechTalks in-booth theater
Join us at booth 5438 for AWS TechTalks to get innovation inspiration from AWS and Amazon retail experts, your peers and our partners. AWS TechTalks are short, 15-minute presentations showcasing experiences with breakthrough technology, including forging partnerships that can help organizations gain exceptional scale and speed to market, and how technology empowers the industry to drive meaningful results.
SUNDAY, JANUARY 12
Supercharge your ecommerce with Amazon Bedrock's 30% conversion boost
10:30 - 10:45 AM | Presented by AWS
Sports Warehouse uses Stripe to centralize global payments across 12 brands
11:00 - 11:15 AM | Presented by Stripe
Smarter, faster, better: Using generative AI on your supply chain data
11:30 - 11:45 AM | Presented by AWS Supply Chain
Streamlining customer engagement: Integrating generative AI with SAS Customer Intelligence 360
12:00 - 12:15 PM | Presented by SAS
Every touchpoint is an opportunity: Elevate your shopping journey
12:30 - 12:45 PM | Presented by Braze
How Brooklinen and Tapestry unlock trust to drive revenue and CLTV
1:00 - 1:15 PM | Presented by Forter
Leveraging generative AI to power hyper-personalization and profitable growth
1:30 - 1:45 PM | Presented by Treasure Data
Generative AI image and video generation with Amazon Nova Canvas and Amazon Nova Reel foundation models
2:00 - 2:15 PM | Presented by AWS
NVIDIA: Leveraging generative AI to improve catalog and conversion
2:30 - 2:45 PM | Presented by NVIDIA
How retailers improve product availability and order execution using Nextuple’s inventory service
3:00 - 3:15 PM | Presented by Nextuple
How to win with AI in the age of unified commerce
3:30 - 3:45 PM | Presented by Fabric
Generative AI: Next-gen search and product discovery for Fashion & Apparel
4:00 - 4:15 PM | Presented by Doug Tiffan, Global Head of Fashion & Apparel, AWS
MONDAY, JANUARY 13
Grow your revenue with Amazon
10:30 - 10:45 AM | Presented by Amazon
The future of multi-channel retail: Game-changing ecommerce innovations
11:00 - 11:15 AM | Presented by Buy with Prime
Drive sales and improve customer experience, implementing Nub8's AI-powered shopping assistant
11:30 - 11:45 AM | Presented by Nub8
Next-gen retail planning and decision-making powered by AI
12:00 - 12:15 PM | Presented by o9 Solutions
From creation to conversion: Practical AI strategies to transform ecommerce visuals
12:30 - 12:45 PM | Presented by Cloudinary
Deliver in-store retail media with Last Yard: Inspiring shoppers with next-gen ads
1:00 - 1:15 PM | Presented by Last Yard
AI-powered sensory marketing shapes shopping’s tech future by leveraging human behavioral biases
1:30 - 1:45 PM | Presented by Storeplay
Reimagining visual discovery with Agentic AI for retail
2:00 - 2:15 PM | Presented by Avataar
2025 and Beyond: The AI Playbook for ecommerce
2:30 - 2:45 PM | Presented by AWS & Session.ai
Aptos and AWS: Delivering POS for the Modern Fashion Store
3:00 – 3:15 PM | Presented by Aptos
Hitting a home run in ecommerce with Vercel and Fanatics
3:30 - 3:45 PM | Presented by Fanatics CTO, Allen Chen & Vercel
Holographic Spatial Computing: Retail’s modality of choice for AI
4:00 - 4:15 PM | Presented by Proto Hologram
TUESDAY, JANUARY 14
Accelerate Consumer Goods digital transformation with AWS and AWS Partners
10:30 - 10:45 AM | Presented by Kevin McCurdy, Global Head of Consumer Goods Partners, AWS
AI-Powered Support: Driving customer loyalty with Freshdesk Omni
11:00 - 11:15 AM | Presented by Freshworks
Predicting the Future: Strategies for personalization and AI
11:30 - 11:45 AM | Presented by Contentful
Transforming fashion & retail with process mining and enterprise automation
12:00 - 12:15 PM | Presented by Infor
Pella’s online D2C retail solution: Strong customer experiences, total business flexibility
12:30 - 12:45 PM | Presented by AWS & Elastic Path
How an order management system drives business value across the customer journey
1:00 - 1:15 PM | Presented by AWS & Fluent Commerce
Next-gen retail with Syte.ai: increase conversion and elevate personalization with AI-powered visual search and discovery
1:30 - 1:45 PM | Presented by AWS & Syte
How Generative AI is transforming restaurants and food technology
2:00 - 2:15 PM | Presented by Deborah Matteliano, Global Head of Restaurants Technology, AWS
Service Desk AI places the employee at the center of operational excellence
2:30 - 2:45 PM | Presented by Kyndryl
Enjoy a daily bubble tea and happy hour
AWS booth 5438
SUNDAY, JANUARY 12
Bubble Tea Station
11:00 AM (while supplies last) | Sponsored by Stripe
Happy Hour
4:00 - 5:00 PM | Sponsored by Fabric
MONDAY, JANUARY 13
Bubble Tea Station
11:00 AM (while supplies last) | Sponsored by Fastly
Happy Hour
4:00 - 5:00 PM | Sponsored by Wipro
AWS industry customers in the retail and consumer goods space can use promo code #3431 to receive 20% off an all access pass.
AWS for Retail and Consumer Goods
AWS, born from retail and built for retailers, offers the most comprehensive portfolio of cloud, analytics, and artificial intelligence capabilities, decades of industry experience, and the largest partner community to help retailers improve profitability across the entire value chain.