Automotive

Deliver innovative customer experiences and accelerate your time to market across the automotive value chain with Amazon Web Services.

From global automakers and Tier I automotive suppliers to the latest mobility startup, Amazon Web Services (AWS) is helping automotive companies to build innovative connected products and services for every touchpoint of the customer journey. Our secure, agile and scalable platform can help accelerate your pace of innovation, improve your security posture and lower your IT cost structure.

With AWS you can focus your resources on building differentiated automotive brand experiences for your customers, rather than managing IT infrastructure.

Learn how AWS enables automotive companies to deliver innovative experiences at every touchpoint.

What's new

What's new 1

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What's new 2

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What's new 3

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What's new 4

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Explore Use Cases Across the Automotive Value Chain

AWS provides services for the Automotive industry to enable your digital transformation at every point of the value chain.

AWS-for-Automotive_Connected-Vehicles

Connected Vehicles and Mobility

AWS offers a comprehensive set of services to gather, process, analyze and act on vehicle data at global scale with local computing capabilities allowing you to execute functions and act on data within the vehicle, even when connectivity is interrupted.  Rapidly develop and deploy innovative connected vehicle applications to provide personalized, intuitive, intelligent and safe interactions for an advanced in-vehicle experience while reducing connectivity costs.

  • Over-the-Air (OTA) Vehicle Management
  • Vehicle Monitoring/Predictive Analytics
  • Location Based Services

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AWS-for-Automotive_Digital-Customer-Engagement

Digital Customer Engagement

AWS' suite of cloud services provides advanced digital marketing tools and highly scalable infrastructure allowing you to modernize your marketing platforms and provide a personalized, engaging automotive experience at every touchpoint. Provide smart on-demand content, develop intelligent AI conversational agents, and use machine learning to predict customer behavior and provide insights that drive business results.  

  • Omnichannel Marketing
  • Smart Content Creation
  • Chatbots

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AWS-for-Automotive_Autonomous-Driving

ADAS & Autonomous Vehicles

AWS provides a full suite of services to support Advanced Driver Assistance Systems  and Autonomous Vehicle development and deployment with nearly unlimited storage and compute capacity, support for popular deep learning frameworks to accelerate your algorithm training and testing and edge computing with machine learning inference capabilities for real-time processing of local rules and events in the vehicle.

  • Data Collection / Ingestion / Storage
  • Model Training and Simulation
  • In-vehicle Runtime Processing  

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AWS-for-Automotive_Manufacturing-and-Supply-Chain

Manufacturing and Supply Chain

  • Smart Factory/Industrie 4.0
  • Supply Chain Management
  • Predictive Maintience

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AWS-for-Automotive_Design-and-Engineering

Product Design and Engineering

  • Product Design
  • Simulation

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AWS-for-Automotive_Retail

Automotive Retail and Services

Benefits

Technologies for Innovation

AWS' wide array of services for automotive applications, including IoT, AI and machine learning, allow you to develop advanced connected experiences and innovative ways to engage with your customers' digital lifestyle.

Agility & Scalability

With AWS' serverless, microservices-based architecture and edge computing capabilities you have a powerful, agile innovation platform to create, test and scale any automotive workload, while reducing costs.

On-Demand Capabilities

Accelerate your product development speed using AWS' highly scalable compute capacities to power through specialized simulations and analysis like Autonomous Vehicle development, crash simulations and CFD modeling.

Data Security

AWS' services have been designed to meet the requirements of the most security-sensitive organizations to ensure your data is protected, and fine-grained access controls provide you with full management of data visibility.  

Hot Topic

Using AI to Personalize Your Brand Experience

AWS Machine Learning products like Amazon Rekognition and voice services including Amazon Alexa allow automotive brands to create a tailored brand experience for their customers. AWS Greengrass provides edge computing capabilities to ensure a consistent experience, even when there is a loss of connectivity.

Customer Stories

Leading automotive companies use AWS to empower their digital transformationthrought the value chain.  Click on the logos to learn more.

 

BMW
Uber
HERE
Audi
Lyft
Toyota Research Institute
Edmunds
TrueCar

Get started

Automotive companies of all types and sizes, from global automakers to startups rely on AWS. Contact our experts and start your own AWS Cloud journey today.