Digital Customer Experience

Build an end-to-end customer experience journey from mobile to the showroom using digital innovation and personalization to develop new and relevant customer touchpoints for the brand

Automotive Company of the Year

Learn why Frost & Sullivan named AWS a major player powering the industry.

Increase always-on brand interaction across the automotive customer journey through personalized and engaging digital experiences.
With the rise of on-demand content, automotive brands need a way to better understand customer behavior and offer relevant, personalized experiences based on their lifestyle. AWS helps automotive companies develop and maintain ongoing customer relationships with tools for evaluating campaign effectiveness, tracking attribution, adjusting tactics in real time, and more.


Discover customer lifestyle and in-market behaviors
Improve your marketing efficiency using AWS to deliver personalized marketing content, engaging digital experiences, and real-time data analysis and recommendations.
Increase customer conversion using analytics and engagement tools by making intelligent recommendations
Choose from an unmatched breadth of purpose-built services to track billions of advertising and marketing events per day, unify known and unknown customer identities from views to purchases, and visualize results.
Draw insights from big data
Quickly and easily manage data on a massive scale with low latency and use AI to better understand, engage, and acquire customers through personalized marketing.
Render content on demand from the cloud
Feed global marketing engines with high-quality assets that are cloud-based and distributed on demand in real time.

Digital Customer Experience use cases and solutions

Explore solutions by use case

Customer Care & Contact Center

Adopt infrastructure that streamlines the customer support process and makes it simple for agents to resolve customer inquiries in a faster, more intelligent way.

Learn more »

Seamless Customer Experience

Manage large volumes of consumer data and establish a complete profile for each and every customer to deliver seamless omnichannel experiences and boost customer satisfaction.

Learn more »

Digital Commerce

Deliver exciting applications and facilitate a powerful customer experience across channels, including business-to-consumer branded sites and business-to-business operations.

Learn more »

Negotiation, Purchase & Finance

Leverage historical sales data to set vehicle pricing and improve sales effectiveness, predict future returns on investments, and optimize spending.

Learn more »

Vehicle Discovery & Pre-Sales

Support the customer's brand journey with digital innovation, developing new and relevant customer touchpoints that increase conversion using analytics and engagement tools.

Learn more »

Parts, Service & Maintenance

Create data-driven campaigns while exciting customers with personalized service experiences in and out of the vehicle including predictive and pre-emptive maintenance notifications and frictionless scheduling.

Learn more »

Predictive Modeling for Automotive Retail

Fine-grained Return on Investment (ROI) prediction for automotive sales incentives.

Learn more »


Customer-centric and scalable real-time 3D retail experiences that drive higher specification sales.

Learn more »

Unreal Engine

Unreal Engine is the world's most open and advanced real-time 3D creation tool for photorealistic visuals and immersive experiences.

Learn more »

Treasure Data CDP

Treasure Data combines customer data across data silos to build a complete view of every customer, builds audience segments that can be activated across marketing channels, and predict likelihood of customer churn, purchase, click, or conversion.

Learn more »

Tealium Customer Data Hub

Tealium connects customer data spanning web, mobile, offline, and IoT devices so brands can connect with their customers. 

Learn more »

Spryker Cloud Commerce OS

Go Beyond the webshop: Flexible Commerce OS vs. webshop system to enable transactional business everywhere through any channel, touchpoint, or device.

Learn more »

Salesforce Service Cloud Voice

Service Cloud Voice with Amazon Connect is a Cloud Contact Center solution natively integrated inside Salesforce Service Cloud that offers streamlined customer service, Omni-Channel visibility for managers, and AI-driven insights for a better phone-based service experience.

Learn more »

Stripe Billing

Stripe Billing is a fast and flexible way for your business to manage subscriptions, invoices, and recurring payments. Support new products or business models, and accept recurring payments globally as you scale with confidence.

Learn more »

Tech Mahindra’s AftEaze

Tech Mahindra’s AftEAZE platform powered by Pega technology, delivered on AWS manages the lifecycle of the aftermarket operations and extended after-sales service. Tech Mahindra delivers a configurable and composable platform to kick-start and accelerate the user's journey towards a state of the art, digital and future-ready aftermarket support system.

Learn more »

Get started with select AWS services

With Amazon Connect, you can set up a contact center in minutes that can scale to support millions of customers.
AWS Lake Formation centralizes permissions management of your data and makes it easier to share across your organization and externally.
Collect, process, and analyze real-time video and data streams for you to store and retrieve any amount of data from anywhere.
Amazon SageMaker helps data scientists and developers to prepare, build, train, and deploy high-quality machine learning (ML) models quickly by bringing together a broad set of capabilities purpose-built for ML.
Amazon Personalize allows developers to quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning.
Amazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and run applications.
Amazon CloudFront is a content delivery network (CDN) service built for high performance, security, and developer convenience.
Amazon Lex is a fully managed artificial intelligence (AI) service with advanced natural language models for building conversational interfaces into applications.
AWS Lambda is a serverless, event-driven compute service that lets you run code for virtually any type of application or backend service without provisioning or managing servers.
Amazon Polly is a service that turns text into lifelike speech, allowing you to create applications that talk, and build entirely new categories of speech-enabled products.
Using Amazon Bedrock, you can easily experiment with and evaluate top FMs for your use case, privately customize them with your data using techniques such as fine-tuning and Retrieval Augmented Generation (RAG), and build agents that execute tasks using your enterprise systems and data sources.

Customer stories

Learn how leading automotive companies are transforming their businesses with AWS Digital Customer Experience solutions.

Audi Volkswagen logo

Audi Volkswagen Middle East Improves After-Sales Retention Using Amazon SageMaker

Learn how Audi Volkswagen Middle East used AWS machine learning to improve the customer experience using insights from historical vehicle data.

Read the case study »

BMW Group logo

BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

BMW Group uses a data lake to improve customer insights.

Read the case study »

Cox Automotive logo

Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization

Cox Automotive scales digital personalization using an identity graph powered by Amazon Neptune.

Watch the video »

Lucid Motors logo

Lucid Motors and ZeroLight Host Virtual Car Launch on AWS, See 46% Higher Conversion Rate

Though other launches are lucky to see a 10 percent conversion for reservations, Lucid Motors saw 17 percent through the configurator.

Read the case study »

Audi logo

Audi Launches European Online Vehicle Reservation in 6 Weeks by Building on AWS

The solution saves Audi 70 percent in costs per month over previous solutions, supports scaling on demand, and is simple to transfer to other sites.

Read the case study »

Formula 1 improves the fan experience with AWS

F1 Insights powered by AWS transforms the fan experience before, during, and after each race. By using distinct data points to inform each insight, F1 helps fans understand how drivers make split-second decisions and how teams devise and implement race strategies in real time that impact the outcome of a race.
Learn more »

Innovate with key industry partners

Engage with a global community of AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.


Sales Investment Predictive Modeling thumbnail
Related resource

Sales Investment Predictive Modeling

Sales Investment Predictive Modeling gives automakers, CFOs, CMOs, and sales finance teams data-driven insights and confidence to make incentive decisions down to the individual vehicle, configuration, region, and type of customer level to improve profitability.

Learn more »

AWS and Salesforce logo lockup
Related resource

AWS and Salesforce

AWS and Salesforce transform telephony infrastructures to be powered by the cloud. Combining smart workflows and an intelligent contact center makes for a better customer experience.

Learn more »

Treasure Data logo
Related resource

Connected Consumer 360 and the Customer Journey

Connected Consumer 360 and the Customer Journey extends beyond the single view of the customer by using graph technologies to expose hidden, blind and unobvious connections and data relationships leading to deeper and broader customer knowledge and insight. Learn more about how we work with Treasure Data.

Learn more »

VTEX logo
AWS Marketplace highlight

VTEX Commerce Suite Enterprise

VTEX Commerce Suite Enterprise is a digital commerce platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX helps customers achieve faster time-to-market, reach their customers across any channel, and uncover new areas of growth.

Learn more »

Related resource

ZeroLight SpotLight Suite

The ZeroLight SpotLight Suite is a cloud-based platform that brands, agencies, and dealers use to customize sales and marketing to each shopper. SpotLight users create personalized sales materials with visual content production informed by the car models that shoppers build with ZeroLight’s Palette and Palette+ configurators.

Learn more »

Related resource

WirelessCar Automated Contact Center

Captures vehicle data and integrates that information into an automated contact center from start to finish. The solution uses Amazon Connect, an easy-to-use omnichannel cloud contact center, and Machine Learning on AWS.

Learn more »

Get started

Automotive companies of all types and sizes—from global automakers to startups—rely on AWS. Contact our experts and start your own journey to the cloud today.
AWS for Automotive icon