Attracting, converting, retaining, and supporting customers in today’s quickly changing digital economy creates challenges. Delivering all the aspects of customer lifecycle management requires integrating your website, communications channels, contact centers and personnel, marketing tools, and customer relationship management (CRM) software and processes—a potentially daunting task for businesses with limited resources.
Cloud adoption offers a more efficient approach to customer care by offloading IT management, thus freeing up staff to focus on strategy and creating more innovative products, services, and processes for customers. With this eBook, you will learn:
- How cloud services can help your business optimize its customer engagement lifecycle, from customer acquisition through post-sales support
- What today’s digital customers expect from their suppliers
- How customer engagement cloud services enable you to attract, convert, retain, and support customers as your business grows
- How to compare the cost and effort of managing and scaling on-premises customer engagement solutions vs. using the cloud
- How to evaluate whether your business is ready for cloud solutions
Download this eBook to learn more.