Small and medium businesses (SMBs) generate huge amounts of data every day, which can be an invaluable asset. But because SMBs often lack the resources require to fully connect, process, and analyze their data, too many are missing an opportunity to fully capitalize on this critical asset.
For this report, commissioned by Amazon Web Services (AWS), Forrester surveyed 320 data and analytics leaders at SMBs with a focus on businesses establishing or consolidating their data and analytics environments. The study aims to provide insights for SMB business and technology leaders planning data and analytics investments.
Read this report to discover:
- SMBs’ top data and analytics priorities, and opportunities for improvement
- How cloud services can help SMBs enhance their analytics capabilities and gain a competitive advantage
- Actionable recommendations to build, strengthen, and use data and analytics capabilities