To better optimize content, recommend products, build segments, and drive marketing decisions—such as next best offer and next best action—enterprises must analyze and derive insights from customer interactions. Intelligence & Personalization solutions on AWS use artificial intelligence and machine learning (AI/ML) in addition to generative AI for predictive personalization. By using these solutions, enterprises can ultimately increase customer engagement and conversion.
AWS Services
Purpose-built cloud products
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Total results: 4
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AWS Solutions
Ready-to-deploy solutions assembling AWS Services, code, and configurations
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Partner Solutions
Software, SaaS, or managed services from AWS Partners
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Total results: 11
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Salesforce Marketing Cloud Customer Data Platform
Salesforce helps the user collect and unify all data to create a single source of truth on each customer, build highly targeted audiences with actionable, AI-powered insights and grow revenue and build trusted customer relationships. -
MoEngage
MoEngage is an Intelligent Customer Engagement Platform trusted by enterprises in 35 countries, including several Fortune 500 brands. MoEngage offers deep personalization of customer interactions to drive better engagement, retention and loyalty. -
Amplitude
Amplitude helps financial services organizations like Square meet customers in the moment, with real-time experiences that drive engagement, improve conversion and bolster retention. Amplitude helps teams to bring these experiences to life by providing them with quantitative and qualitative insights, recommendations and predictions about what customers are doing and why across the entire customer journey. And because Amplitude standardizes, governs and centralizes data across all sources, teams can confidently use these insights to drive the best results.
Guidance
Prescriptive architectural diagrams, sample code, and technical content
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Total results: 7
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Integrating a Custom Foundation Model with Advertising and…
This Guidance shows how independent software vendors (ISVs) across the advertising and marketing technology industry can increase their customer engagement by integrating their customers’ large language model (LLM) within the ISV’s generative artificial intelligence (AI) application.