To better optimize content, recommend products, build segments, and drive marketing decisions—such as next best offer and next best action—enterprises must analyze and derive insights from customer interactions. Intelligence & Personalization solutions on AWS use artificial intelligence and machine learning (AI/ML) in addition to generative AI for predictive personalization. By using these solutions, enterprises can ultimately increase customer engagement and conversion.
AWS Services
Purpose-built cloud products
![](https://d1.awsstatic.com/Gradient-Divider-orange-blue.317b0a6e1db69aa03ede8c5fd6fad7ee117a626f.jpg)
AWS Solutions
Ready-to-deploy solutions assembling AWS Services, code, and configurations
![](https://d1.awsstatic.com/Gradient-Divider-orange-blue.317b0a6e1db69aa03ede8c5fd6fad7ee117a626f.jpg)
Partner Solutions
Software, SaaS, or managed services from AWS Partners
![](https://d1.awsstatic.com/Gradient-Divider-orange-blue.317b0a6e1db69aa03ede8c5fd6fad7ee117a626f.jpg)
Guidance
Prescriptive architectural diagrams, sample code, and technical content
![](https://d1.awsstatic.com/Gradient-Divider-orange-blue.317b0a6e1db69aa03ede8c5fd6fad7ee117a626f.jpg)