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2025

AI in the Wild: Bundesliga

How Bundesliga uses AWS AI to transform football data

Bundesliga

Every Bundesliga match generates millions of data points, from every pass and sprint to every goal and unforgettable moment. But how do you turn all that data into real insights for coaches, players, and fans worldwide?

Join Basil Fateen, AWS Principal Tech Evangelist, at the Franz Beckenbauer Supercup in Stuttgart as he explores how the Bundesliga is using AWS AI to reimagine the future of football. Bundesliga Legend and former player Jürgen Klinsmann shares how data is reshaping the game, from smarter coaching strategies to new ways of engaging fans. Silke Kuisle, SVP Strategy Deutsche Fußball Liga, explains how Bundesliga Match Facts powered by AWS deliver real-time insights to fans, commentators, and presenters alike.

The official logo of the Bundesliga, Germany's top-tier professional football league, featuring a stylized football player and text.
We have over 3 million data points during one match, and together with our partner, AWS, we deliver the Bundesliga Match Facts — so the user can, in real time, enjoy all the statistics that we can do.

Silke Kuisle

Senior Vice President Strategy, Deustsche Fußball Liga

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