Scaling AI Adoption：

Amid the rapid growth of the global smart hardware industry, Anker Innovations has capitalized on its strong R&D capabilities and deep industry insights to build leading brands such as Anker, soundcore, and eufy. These brands are bestsellers in over 140 countries/regions and have secured their top positions on global e-commerce platforms such as Amazon.

Since 2017, Anker Innovations has strategically deployed its core business systems on AWS, leveraging the cloud's agility, scalability, cost-effectiveness, and global reach to lay a solid digital foundation for business growth. In 2022, the two companies deepened their partnership by jointly launching an innovation lab. The lab focuses on key areas such as AI-powered advertising and product planning, aiming to enhance critical business workflows through AI-driven decision-making.

As generative AI use cases rapidly gain enterprise adoption, a new wave of innovation is emerging around Agentic AI. Anker Innovations sees intelligent transformation as a core pillar of its long-term competitiveness. In 2023, the company launched its "Scaling AI Adoption" strategy, guided by real-world business scenarios and a strong focus on user experience. The strategy aims to apply AI to drive product innovation and improve internal operational efficiency. To support this transformation, Anker Innovations built a scientific framework to guide AI-related decision-making and evaluation.

• Business Readiness: Clearly defined processes and a solid foundation of high-quality data.
• Technology Readiness: A dynamic evaluation process to assess AI maturity and business fit, enabling well-timed adoption. For example, the deployment of the AIGC marketing system in 2023 and agent-based applications in 2024.
• Organizational Readiness: A proprietary AI role framework and expert committees that identify AI opportunities across domains, encouraging employees to develop AI agents within their areas of expertise. To address capability gaps, Anker Innovations engages external partners to quickly bring in the necessary technologies and resources, ensuring critical opportunities to operationalize AI are not missed.

With its full-stack generative AI capabilities, global compliance certifications, and high-performance GPU resource clusters, AWS has become a key strategic partner in Anker Innovations' AI transformation journey. Leveraging AWS's robust foundation, Anker Innovations can rapidly deploy secure, compliant, and high-performance AI-powered applications across countries and regions, implementing its global intelligent transformation strategy.

"AWS's strengths in compute, cluster scheduling and management, big data, and global compliance can be seamlessly extended into the AI era. These capabilities form the foundation of our ongoing co-innovation."

 — Gong Yin, CIO, Anker Innovations

 

Anker Innovations has a strong R&D workforce, with engineers making up more than 50% of its total employees. This structure lays a solid foundation for continuous technological breakthroughs and scenario-driven product innovation. Leveraging Amazon Bedrock, a fully managed AWS service, the R&D team integrated foundation models to support global development. They created specialized agents for use cases including demand generation, product documentation, VoC insights, code review, and AI-powered operations, accelerating the deployment of AI-powered applications. In addition, Amazon Q Developer serves as an accelerator for engineering productivity. Developers describe requirements in natural language, and the AI-powered system generates production-ready Java, Go, or Python code. By learning from the company's internal codebase, the model continuously improves code quality and supports disruptive innovations.

Building on these capabilities, Anker Innovations has developed an enterprise-grade AI platform called AIME. It enables teams to create tailored AI tools for R&D, marketing, customer service, and supply chain management to efficiently address business pain points, meet daily operational needs, and enhance work efficiency. Today, AIME is connected to multiple mainstream large language models to support more than 300 AI agents deployed by Anker Innovations teams. These agents implement intelligent work support and workflow automation for algorithm engineering, product management, brand marketing, and finance. As a result, Anker Innovations has seen a significant improvement in enterprise-wide operational efficiency.

Nathan Su, R&D Director at Anker Innovations, said: "AI is more than just a productivity tool; it is reshaping how we work. With strong support from AWS, we can bring ideas to life faster and deliver greater value to our users."

Anker Innovations has built a customized multilingual intelligent customer support system using Amazon Connect. The system integrates AI capabilities in a seamless way, enabling natural language conversations that respond to consumer needs quickly and accurately. This has significantly reduced the workload on human agents and improved overall service efficiency. Anker Innovations and AWS are collaborating to develop an AI-powered voice assistant for customer support, aiming at improving user experience and satisfaction worldwide.

Anker Innovations leverages Amazon SageMaker to train AI models and orchestrate workflows for its proprietary advertising system. As a fully managed machine learning service, Amazon SageMaker provides a unified toolset that covers the end-to-end ML lifecycle, from data cleansing and model training to real-time fine tuning. This has enabled Anker Innovations to efficiently deploy AI models at a lower cost. As a result, the system offers intelligent features such as automated bidding, AI-driven keyword targeting, retargeting optimization, and automated ad management. These enhancements have significantly improved the accuracy of Anker Innovations' advertising campaigns.

Powered by AWS generative AI services, Anker Innovations has achieved enterprise-wide AI transformation across R&D, customer service, marketing, and operations, fueling the company's global expansion. Key outcomes include:

• Breakthroughs in R&D Efficiency: With Amazon Bedrock and Amazon Q Developer, over 50% of Anker Innovations' code is now AI-generated, significantly improving coding efficiency.
• Enhanced Customer Service Experience: The intelligent support system built on Amazon Connect uses AI to resolve 70% of support tickets, improving response timeliness and customer satisfaction.
• Breakthroughs in Precision Advertising: With Amazon SageMaker powering its intelligent advertising system, Anker Innovations has built advanced targeting capabilities that enable highly precise campaign delivery. These capabilities have helped the company efficiently manage over 20,000 ad campaigns, with more than 20% of on-platform ads now fully automated by AI.
• Enterprise-Wide AI Enablement: More than 300 AI agents running on Anker Innovations' AI platform—AIME, enabling intelligent workflows across R&D, marketing, finance, and supply chain management. AI-powered applications built with these agents have now accumulated more than 10 million invocations.

Looking ahead, Anker Innovations will further strengthen its collaboration with AWS to accelerate innovation in AI-powered business scenarios, enhance product intelligence, and create greater value for consumers worldwide.

"AWS has always been a trusted partner. With its global infrastructure, full-stack generative AI technologies, and industry-leading security and compliance capabilities, AWS empowers us to adopt AI from strategy making to R&D. This foundation enables our rapid global expansion."

— Gong Yin, CIO, Anker Innovations