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Haier Europe Puts Generative AI in the Human Loop Using AWS

Accelerating innovation in home appliance technology

Haier Europe’s vision is to be the global leader in appliances and smart home solutions. Getting there takes advanced Internet of Things (IoT) capabilities to connect devices, a security-by-design platform for robust data protection, and generative artificial intelligence (AI) tools to increase efficiency of internal processes. In this video, Haier Europe’s IoT technology director Sergio Rossi talks about using Amazon Web Services (AWS) and Amazon Bedrock to accelerate innovation in home appliance technology.

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We’re implementing Amazon Bedrock generative AI in order to have automatic and machine translations in 27 languages.

Sergio Rossi

IoT Technology Director, Haier Europe

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